Most of your site traffic is comprised of hit and run visitors. That’s OK for your overall traffic, but if you’re looking for conversion and increase in sales, hit and run visits are not going to help you. The only way you can grow your sales and get more targeted visitors to your site is by collecting subscribers. This is a proven to work strategy, as it ensures that all your subscribers are interested in what you do or what you sell. So building an email list is of utmost importance.
Collecting email subscribers is not an easy task, but there are some great tools out there that can help you to do it. If your website is built with WordPress, MailChimp WD plugin is the best way to start collecting subscribers. It perfectly integrates with MailChimp service and provides easy to use tools to create stunning subscription forms, manage your listings and take full control of submissions.
Find below a full overview of the features of WordPress MailChimp plugin, and see how it can help you get more blog subscribers.
The installation and activation of the plugin are very easy. Upon activating the plugin it will ask you for your MailChimp API key to get access to your account. Once you type the key into a relevant input field you can get down to managing your lists and forms.
Your MailChimp lists will automatically appear under the “Lists” section of the plugin, where you can get a quick overview of your lists and and manage your subscribers. You can search for specific users, view the form fields attached to this list, and download the list data in a CSV file.
Form creation is a fairly easy process.There are multiple form and header options that you can customize to create visually attracting subscription forms. Apart from the MailChimp form fields, you can also add custom fields to the forms. The custom fields include PayPal integration, custom HTML, file upload field, options for single and multiple choice questions, pagination options, survey tools and more. Custom field entries are saved in submissions. Forms also support captcha protection. You can drag the fields up and down to change their arrangement.
An outstanding feature that MailChimp WD comes with is its conditional fields functionality. Using this feature you’ll be able to hide/show fields on the forms based on specific selections your visitors make. This is particularly helpful if you don’t want to make your visitors fill in additional fields or if you want to avoid collecting unnecessary information. A good example of this feature would be if you set a condition to show the email address field to the users who select US as their country. To the users who’re not from US the field requesting email address will not be shown.
The forms you create can serve two purposes: for subscription and for unsubscription. When you create a form the plugin lets you choose the form action. Moreover, it allows you to leave it up to your visitors, and let them choose themselves whether they want to subscribe or unsubscribe from the list.
There are 13 available form themes in the plugin that you can fully customize according to your needs. All the parametres of the themes can be adjusted including the header options. The plugin allows you to customize the form header with custom everything, such as image, background color, text font, etc. By customizing the form header you’ll create stunning forms and attract way more subscribers. The great part of theme editing is that the changes you make are previewed right next to the theme options.
Now we get to form display options. You know, forms are annoying sometimes, so MailChimp WD makes sure you don’t annoy your visitors with never ending pop-ups and slide-ins. It comes with multiple display options and enables you to place them on specific pages, posts, categories, etc. In this way you’ll be able to target visitors based on the pages or posts they interact with.The display options include top bar, scroll box, pop up and embedded forms, which you display on your posts or pages using a shortcode. Each of the display options has its own set of settings, where you can adjust the time before displaying the form, specify its frequency, choose the posts and pages you want it to be displayed on, etc,
MailChimp WD provides extensive emailing options to get the most out of your emails.It allows you to use MailChimp’s global email options, or the plugin’s own emailing options.These options allow you to customize the emails sent to users and administrator, while using the actual data from the list. Such as you can set to use the email from, from name, list subject, etc.
MailChimp WD works out of the box and will surely help you build a large email list with thousands of targeted visitors. It’s easy to setup and use, and comes with all the necessary features to create stunning subscription forms. Check out MailChimp WD demo and user guide if you want to know more about it.