Advertisers know just about every way to reach audiences, and technology plays a huge part in their strategies. As digital technology continues to grow, the opportunities for advertising will increase as well. This is a huge advantage to business owners: now there are more ways to find an audience than ever before.
If you’re new to digital marketing, here’s everything you need to know about using technology to your advantage when it comes to ads for your business.
From Stationary Billboards to LED Screens
The billboard ad is a time-honored tradition. Recently, billboards have been through some serious upgrades. The revamp of the billboard has led to the rise of LED screens for outdoor use. You aren’t stuck with just stationary images anymore; billboards can display videos, alternating images, and moving graphics.
These allow advertisers to display complex messaging and get more out of their ad. It means those who commute past the same billboards every morning see new messaging each time they pass.
The Rise of the Influencer
There has been a huge rise in social media this past decade. Because of this, companies can partner with self-starters to promote their products. Rather than buy an ad for television, they can pay influencers. These social media users promote their products with a sponsored post, which allows advertisers to reach niche markets. Targeted ads mean a higher chance of those viewers becoming buyers.
Lifestyle products reach buyers through magazines. In the same way, lifestyle influencers can promote these same products. Brands are no longer restricted to a select few celebrities who offer an endorsement. Millions of people have built influencer empires. They collect hundreds of thousands of fans each. These influencers are more accessible to advertisers than celebrities, but they bring in huge profits.
Targeted Ads and Data Mining
With behavior profiling technology, advertisers can predict consumer behavior. They know which users are more likely to purchase certain products. This information is based on the sites they visit, the products they buy, and overall online behavior. Companies then use this data to send targeted ads to those users.
Targeted ads have better turnarounds for converting viewers into buyers. It’s all because the ads are targeted to those most likely to buy the product.
Companies that collect data can sell it to large corporations. The companies use this data to send targeted ads and increase profits. The collection, sale, and use of data means that behavior from consumers can be used to create consumer profiles.
In addition to telling companies who to target, these ads predict behavior. They help advertisers strategize more profitable ad campaigns in the future.
Online Shopping and Conversion Rates
Technology enables online shopping and delivery direct to a customer’s address. Because of this, websites are an advertising opportunity.
Internal navigation is used to guide the consumer toward ordering products. This form of navigation advertising is a step beyond just enticing them with ads; it’s about manipulating consumer behavior.
When an advertiser uses effective navigation tools, their conversion rate is likely to be higher. Readers who visit a site are more likely to stay longer. They’re more likely to interact with content and make a purchase.
The Bottom Line
With the advent of new technology, advertising strategies have changed. New tech includes LED billboards, social media, data, and online shopping. Advertisers use this new technology to guide clients toward products. They use tech to make the purchase more enticing.
As a result, advertisers can market to more niche consumers. The conversion rate and profits go up, and operational costs stay the same.