Sitting on reams and reams of old content with absolutely no idea you could do something smart with it in order to turn it into a new monetisation stream you’d perhaps never considered before? Surprisingly, a lot of bloggers, especially those that have been going for a while, might find themselves in this exact position. With a little foresight they could seize on that information, repackage it and start making money in new ways. Here’s how.
Posts to Podcast
Got a lot of detailed posts that highlight your thoughts or opinions on something or perhaps those of another? Consider turning this text into scripts that can then be recorded aloud and turned into a podcast series. Book-end your podcast nicely with an intro and outro that refer back to your blog and, hey presto, you have a new content channel with very little new input at all.
Take this channel and then look into monetisation methods unique to it. Consider sponsorship, paid audio-ads or perhaps even affiliate ads where you stand to make commission. It might surprise you the amount of people who prefer to consume your information on the go rather than reading it on screen.
Posts to Video/Podcasts to Video
Another neat repackaging trick? Once you have one channel down look to see how you can convert it into another. Each channel leads to unique monetisation options that add more strings to your advertising bow.
For written content that might mean turning it into a video series. Perhaps you could feature as the ‘voice’ in this series or perhaps you could animate it. You could do the same with podcasts, maybe even cutting a single podcast into small chunks and slowly trickling video content out.
Popular Posts to e-Book
The amount of people using eReaders to consume content is higher than ever. Seize on that opportunity by repacking some of your blogs most successful or most instructive content and repacking it, updating it slightly or expanding on it a little, and then putting it together in a downloadable e-Book with a small fee available through distribution channels like Amazon or even your own blog.
A very fast way to push a product out that new readers of your blog might be interested in, or, given a brief update and some additional new information, older readers too.
Posts to Presentations
Another sharp way to pivot off popular written content? Repackage it into the format of slide shows, offering them as a downloadable extra that might prove very useful in formal presentations or in classroom teaching tasks and activities. You can upload them to slideshare.net, where they can be shared socially and optionally downloaded for free.
Knowledge Into an Online Course
Finally, the last method you could consider in repacking your content, might take an overall approach to the suggestions already mentioned. Maybe you’d like to consider producing a mix of all the above formats and rolling them into an online course, leveraging the success of MOOC’s or other online learning platforms and their rise in popularity online. Pricing options might include a small access fee or monthly access fee that rewards users with regular new content. Alternatively, you can do it yourself, tuning up your online presence with practical tool such as www.1and1.co.uk/website-builder to leverage your multiple content marketing channels.
Repacking your old content to be used in exciting new ways is definitely something you should be looking into doing. Especially if monetisation is your goal.