6 Reasons Why Video Is A Great Strategy For Your Social Media Marketing

Shifting the ways we communicate or interact with our surroundings, as well as allowing us to grasp more information and understand the world better, social media has revolutionized life as we know it. All kinds of businesses depend on social media marketing to drive traffic and generate leads for it. Influencers and other social media marketing users depend on it to increase their fan base and generate more income.

Social media marketing allows you to target the audience that might be interested in your business, thus achieving your goals. Furthermore, it allows you to get more personal and build a stronger relationship with your audience. However, recently, social media has been going through various changes, from writing creative captions on images, animated GIFs and infographics to writing articles, blogs, and content that add value. Recently, social media has been all about posting stories and videos. Since 2017, real and more intimate content that adds value, engages, entertains as well as empowers your audience has been trending.

Here are a few reasons why the use of videos is the best strategy for your social media marketing, 

The Reach

Before the internet, people used to spend a lot of money to advertise themselves to increase brand recognition. It was nearly impossible to reach fame if you’re not rich or on TV. However, in our modern world, social media has allowed low budget, high-quality fame. It has become easier to add value to your brand or yourself via videos since people watch 100 million hours of videos on the internet on a daily basis. If it’s short and catchy, or even just funny, you will reach your dream, easily, with just a click of a button.

 

The Engagement

People engage, more, with content that makes them visualize the whole process or understand the whole story or message in a creative way. Video content has the advantage of adding value to your page or brand, more so than captions and static pictures. If your video excels in its message and has a solid call-to-action at the end of it, then your audience will most probably take action towards your brand. If it’s creative enough they will show it to their friends, share it, like it, comment on it or request more details.

Better Exposure

You can use the same lengthy video, which you created, and slightly edit it or cut it into shorter clips, allowing for its use on different social media platforms. This method allows you to gain more exposure, engagement and empowers your fans. To ensure that your video has the best possible quality, you can seek out this service, which provides professional help in the production of videos, as you see fit for your brand and clients. This service includes tasks such as, creating your own original video, editing it, adding animations or even color grading it and inserting the right music for your video.

Better SEO

All your content, including videos, can be optimized for search engines. Websites like Youtube and Twitter provide you with in-depth reports on your hashtags, video tags, and content. People learn when they listen, see and interact and what can do this better than videos that tell stories or show bits and pieces of your processes or company.

People Love Videos

Emails that contain “Video” in their subject headlines get opened more frequently, by almost 20% according to market researchers, with approximately a 68% boost in click-through rates. People will, most likely, remember the information a few days later and it would be easier for you to post versions of your video into all social media platforms and your own website. So you will guarantee maximum reach, exposure, and conversion all together!

Better Social Media Word of Mouth

Video content will allow you to share updates, quickly and thoroughly, about you and your brand. If the content is catchy and different, you will have the internet talking about it, making fun of it or using it to make fun of each other or on platforms such as Snapchat and TikTok. You can even try and make a meme with reviews or testimonials to your page, website, product or service and get everyone talking about it.

In our modern age, social media marketing has become one of the most important marketing techniques for any industry. Due to the presence of several players in this field, creating something unique, such as a different story, in order to attract more attention is of utmost importance. There is no better way to communicate with the world than with a video, which will provide you with an edge over your competition.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.