Each day, social media platforms like Instagram increase their popularity, which is a bonus for businesses and organizations. Your company can sign up for Instagram and create new content that attracts followers while enticing your current customer base. The visual content could provide excellent results, but you have to connect to users and get them on your company’s page. Take a look at how to do just that!
Irrelevant Hashtags are Always Wrong
Social media hashtags are one of the most cost-efficient ways to reach people all around the world. However, it would be best if you chose your hashtags appropriately. For instance, searching for current trends that are relevant to your business and products will help you attract followers and prevent your company from appearing desperate. Using the wrong hashtags could also be viewed as spam and violate Instagram rules.
You need to post photos at the right time. Search Instagram statistics to see when peak hours are according to your industry. You should always post during these times. Remember that the more people that see your post and like it or leave a comment, the higher your company’s reach on the platform. Occasional posts during off-peak hours could help you gain a few followers, especially for those users in different time zones.
The Importance of Instagram Live and Other Features!
Chatting with customers in real-time gives your business appeal and allows users to get a glimpse of your products or services. You can interact with your followers, which gives your company more reach into their follower list. For example, going live with a customer about a new product allows you to get more feedback while appearing on the customers’ Instagram live feed. It would help if you also shared stories, including positive customer feedback and answers to Q&As, to help with increasing followers.
Do Contests and Promotions Matter?
Who doesn’t want to earn a prize or receive a discounted purchase? The best contests should ask visitors to like a post and share it with their followers. The person with the most likes and shares is the winner. When it comes to the prizes and discounts, give out items and services that promote your business even more, but make sure they are enticing and relevant to current trends.
Consistency is crucial when it pertains to social media engagement. Therefore, your marketing team should create a daily post that coincides with current trends and topics, and schedule posts on the weekends if your business is closed. Keep in mind that your followers subscribed to your page because they want to see content, and posting daily keeps them engaged while helping you grow your following.
Always Offer Your Audience Compelling Content
Instagram may be a visual platform, but the captions under your photos play a vital role when attracting visitors and keeping them engaged. Extended captions are often viewed as tedious and tiresome; however, shorter captions allow you to get to the point while letting the picture speak for itself. Always ask a question. Customers will respond to the questions, allowing your social media team to engage with followers and reach others on their follower list.
Instagram can be a great marketing tool for your business, but you have to use the service correctly. The tips above can help your business stand out and attract new followers while keeping your loyal following engaged.
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