You may be creating quality technology-related content, but it seems that it isn’t getting as much exposure as you have planned. This is something that happens quite often today, but you can’t let it discourage you. Instead, you should invest more time and effort into launching a successful link outreach campaign. In order to help you achieve this, we’ve singled out 9 easy tips that will definitely assist you in attracting the attention of the audience and boosting your visibility. Let’s take a look.
1. Set clear goals
First things first, you must make sure to set clear goals. For example, if your objective is to divert more traffic towards your page or a specific product, you should focus on asking the influencers to share your content on their social networks. On the other hand, getting them to link to your content would be an effective strategy to position yourself higher in Google’s search results.
2. Get to know your target audience
They key to an effective technology blog link outreach campaign is getting to know your target audience. One of the easiest ways to achieve this is through so called social listening, since by monitoring social networks like Facebook and Instagram, you’ll discover quickly what the current interests of your audience are and find a way to address them through creating relevant content.
3. Find the right influencers
The next step of the process should definitely be finding the key influencers in the “technology niche” who have a direct influence on your audience. This may seem as a complicated task at first, but luckily, there are numerous content research tools like Buzzsumo that can effectively help you search for successful influencers and the most shared content.
4. Make sure that the website is worth getting a link from
Nowadays, there are millions of websites which are dealing with the topic of technology, but not all of them are worth getting a link from. So, when securing links through outreach, you must make sure to opt for authority websites with relevant content. Additionally, don’t forget to check whether the website contains any spam pages which can be a potential sign that it has been hacked.
5. Build a strong relationship
Another important rule of a successful outreach campaign is to establish a quality relationship before you request a link. For example, you can find a person responsible for dealing with link requests, try to engage them in conversation on social media and thus get to know them a bit better. This certainly requires a bit more effort on your part, but we guarantee you that in the end you’ll double your chances for successful collaboration.
6. Avoid using pre-made templates
One of the most frequent mistakes is using pre-made and mass-produced templates when reaching out to your potential influencers. This has a lot to do with the already mentioned importance of building a good relationship, but it also can increase the chances of your email ending up in their spam list. After all, being creative and unique is what matters the most in any business.
7. Craft clear and concise emails
If you are trying to get in contact with successful technology bloggers, keep in mind that they are all probably too busy to spend much time reading unclear emails. Therefore, make sure to convince them that you’re serious about your work and demonstrate why they should take your request into consideration without beating around the bush.
8. Reach out to as many prospects as you can
It’s highly unlikely that you’ll be accepted by everybody, so make sure to reach out to as many prospects as possible. This way, you’ll create a consistent link opportunity network and increase your chances for success.
9. Give the Skyscraper Technique a try
Finally, the so called Skyscraper Technique is considered to be a very successful blogger outreach strategy. It consists of 3 important steps. Firstly, you start by search for quality content online and then find a way how to use it in order to create your own. Of course, instead of just rewriting it, you should try to update the information making it more relevant. For example, you can mention some of the latest technological advancements or research which are related to the topic. Finally, the third step would be a promotion initiative to your key influencers. You can start with those who had already linked to the content you used as a resource for your own since they will most probably be still interested.
As you can see, leading an effective technology blog link outreach campaign is not that hard after all. You just need to make sure to produce quality content and address your key influencers in the right way. Finally, don’t forget that creating a friendly relationship with your prospects is always the right way to go.