Now, more than ever before, we are living our lives online! We can’t eat without stopping to Instagram our plate and our every movement is documented via our Facebook status updates. However, what many of us do not realize is that all of these actions will also be stored in a much larger pool of data thanks to Application Program Interface (API).
Companies are using APIs on a day to day basis in order to collect and analyse large volumes of data. Some of this information can be particularly valuable to marketers and is also of interest to various law enforcement agencies and government bodies with APIs playing a key role in modern surveillance. If you want to find out a little more about the APIs that secretly rule your life, then check out this informative new infographic from WhoIsHostingThis.com.
The infographic details some of the most popular APIs that are being used daily including MyFitnessPal, Google Maps and Facebook while giving some additional insight into just how much data is being collected about you – often without your knowledge! The information gathered can be used is a variety of different ways. For example, it can be used to determine how much of a risk a lender represents when applying for a credit card or it can be used to target advertising to a specific demographic.