Whether you are building a website for a locally owned and operated small business or have a startup e-commerce site that you hope to grow one day, the Internet is your very best friend. This is how customers find you and this is how you keep them following you. However, just having a website isn’t all it takes because you need to give visitors what they are looking for.
Since most people who search for businesses do so from a mobile device, what they are probably also looking for are mobile apps that make accessing, navigating and doing business with you just as easy as it was to find you. And, how do you do this? That’s right. With mobile apps. Here are a few of the best you should consider as a small business with an online presence.
First – A Word about Customer Service
Before enumerating the best mobile apps for small businesses, it would be wise to talk a little bit about customer service. Did you know the number one complaint consumers have against businesses of any size, large and small? Most consumers are simply unhappy with the customer service a small business offers, or the lack thereof. Therefore, the best mobile apps for today’s small business are those which improve customer service and, as a result, customer satisfaction
The First Step in Customer Satisfaction Is Reliability
There is one other thing to be aware of before providing customer service apps for your customers and that would be reliability in terms of being there when they need you. All the best customer service and communication apps in the world are worthless if your webhosting is down. There are some which are cloud based and not dependent upon your hosting service, but if you don’t have reliable hosting and only limited access to the Internet, you won’t be able to address any of the concerns they contact you with. Here again, customer satisfaction is often grounded in how reliable they feel you are. So, when you choose hosting for small business websites, check out their up time / down time ratio. This is critical.
Now on to the Mobile Apps
Given that today’s business is most often looking to capture a mobile market, those customer service apps you choose to offer should provide a platform for communicating with your customers. Mobile apps need to offer a way for users to contact you and they should provide an FAQ section so that some questions can be answered on the spot. According to business analysts around the country, the best mobile apps for today’s small business include:
- Parature for Facebook – Everyone has a Facebook account, right? Why not let your customers find you where they spend most of their online time! This handy little mobile app lets you communicate and offer customer service through Facebook and your customers never need to sign out of Facebook just to get a little service from you! (Also, this is a great way to increase your followers because satisfied customers will surely like your page!)
- ZenDesk – One of the leaders in customer service. A Cloud-based platform that is easy to access from remote locations. Your customers can contact you while mobile with these apps, why shouldn’t you have the same benefits? Well, now you can.
- Get Satisfaction – More than ‘just’ a customer service app, this particular mobile app lets you create a community where members can share their experiences with other users. Sometimes they even answer questions for you, saving your IT team invaluable time.
So these three mobile apps really are the best of the best for small businesses around the country. With great mobile customer service apps and reliable hosting, you can ‘communicate’ your small business all the way to the top.