Can iPhone Videoing Revolutionize the Movie Market?

The number of active iPhones worldwide is now accelerating towards the billion mark, with iPhones currently holding over 40% of the United States mobile market. Developments in technology have made the iPhone more powerful than ever, with the recently released iPhone 12 Pro Max the most advanced yet. One of the notable advantages of this model compared to others is its powerful rear camera, which provides users with a 47% larger sensor and new 65mm lens. This image quality has resulted in Apple marketing the iPhone 12 Pro as a device capable of ‘making movies like the movies’, but how realistic is this? And can the iPhone really replace traditional cameras and become the dominant force in the moviemaking market?

Primary Focus on iPhone Development Takes Inspiration from Other Sectors

Moviemaking on an iPhone is not an original idea. Bingo was long seen as a game solely available to play in bingo halls, yet advancements in mobile graphics have brought about exciting bingo slots, which transport players into various styles of bingo gaming from the comfort of their homes. This simplified means of playing is seen across all fields of the online casino industry and seems to now be something that has been picked up on by moviemakers – why fork out for expensive camera and editing equipment when you can get the same quality on a smartphone?

A range of movies available that were all shot on an iPhone have picked up on the benefits that the casino and bingo industry has so aptly demonstrated. Acclaimed filmmaker Steven Soderbergh has recently made his first foray into iPhone moviemaking with his psychological thriller “Unsane”. And whilst it is not unusual for directors to use a smartphone to achieve some of their shots, using an iPhone as a primary means of production remains a fairly novel idea. Expect this to change as the quality of the product increases.

 

New iPhones Support Dolby Technology Bringing Huge Quality Developments

The iPhone 12 Pro and iPhone Pro Max both support Dolby Vision HDR video recording – the only smartphones on the market to do so – with this technology capable of recording up to 60 frames per second, double that of both the iPhone 12 and iPhone 12 mini. Dolby Vision HDR is supported by most brands, with major film studios such as Lionsgate, Sony Pictures, Universal and Warner Bros all releasing Dolby Vision UHD Blu-ray movies. Streaming services like Netflix and Amazon Prime also both support the technology. With Netflix Originals such as Stranger Things series two and Lost in Space, along with Amazon Video’s Jack Ryan and The Amazing Spider-Man 2, a couple of the latest releases to have used Dolby Vision technology.

With Dolby Vision technology making iPhone video quality better than ever, expect more video content to be produced using iPhones in the years to come. Whilst there may be an initial snobbery around filmmaking using iPhone technology, expect barriers to be broken as distinguished filmmakers and directors such as Steven Soderbergh begin to dabble with the technology as a primary means of filmmaking. South Korean thriller Parasite recently tore down many moviemaking perceptions when becoming the first non-English language film to win the Academy Award for Best Picture, and whilst it may currently seem a long way off, the thought of an Academy Award going to a movie shot primarily on a smartphone may not seem as far-fetched as once perceived.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.
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