Online selling is one of the ways to endorse your product to the market. Using social media to sell your products and services is a great way to gain popularity. Marketing strategies like selling on Instagram will give you a top spot in the market.
There are a lot of online stores that can help entrepreneurs like you to make a career to last. One of these is Oberlo, wherein you can introduce your products and services using their website. Learning how to sell online is a great opportunity to reach the target audience and sales.
So, if you are trying to optimize your Instagram for selling, here are some tips on how to make money off of Instagram.
1. Improve your Instagram Profile
Consumers are turning to Instagram to search for products online instead of Google. That only means that you should take advantage of this opportunity. Here are things you should take care first:
- Choose a photo or a logo which identify your company.
- A clear description of your products and services so that consumers will know exactly what you offer.
- Create a unique URL that will directly visit your website on Instagram.
- The profile must have a beautiful design, eye-catching visual, and branded profile photo.
- Making your profile your first priority to make a great impression and attract people to support your business.
- A consistent brand story can turn your potential customers into devoted followers
2. Use Instagram Ads to Reach Your Target Audience
Instagram ads are an essential part of your marketing strategy success. It allows any business to have a variety of options that suit their needs. Creating campaigns through your post is not that hard. The good thing about it is you can boost it by hitting the “promote” button. You can also create your own audience by managing the age range, gender, and interest.
3. Build Shopping Instagram Feed
Being able to convert traffics on the right platform can result in a huge boost in sales. The shopping feature of Instagram allows the business to tag products or services that are for sale and purchase directly using the app. Shopping Instagram Galleries makes it easier for your business to create profits. You can customize the gallery depending on your preferences and simply add the link to their Instagram profile bio.
Shoppable posts on Instagram have a designated little shopping bag icon on the top right corner or bottom left corner of the picture. A customer can view or tap on the ‘Shop Now’ button in order to make purchase. It will automatically redirect them to the company’s website for the corresponding item where they can add the item to their shopping cart and check out.
The entire process provides a huge convenience for the customer. And the whole transaction is done in the company’s website and not on the Instagram app.
4. Offer Instagram Promotion
Everyone loves promotion, and Instagram is the best place to promote a sale, launch a product, or offer discounts. You can create the promo using Instagram Stories or make a caption in a post. Encourage your followers to get Instagram-exclusive promotions to drive traffic to your profile. It can help you gain future customers when they see promotions on your account.
5. Establish a Partnership with Instagram Influencers
Collaborate with sponsors that can have a huge part in your marketing strategies. Today, people are not amazed by traditional ads, they want to see real people who support your products. Using celebrities, models, or any influential person can gain the trust of your consumers. It is easier for them to picture themselves using your product when they see the commitment of the influencers you chose.
Figuring out how to get paid on Instagram will take some time, effort, and practice in order to determine the best methods that work for your business. With apps like Shopify, you can connect Instagram to your website. It comes with Instagram Business Account integration which can make all the process simple and easy to use.