When you first set up online, be it as a blog or an e-commerce store, you hear a lot about SEO. Most people don’t have a clue what it is or why it’s important. The truth is, having great SEO can be the difference between your site being a success with lots of traffic and sales, or something no one sees. You can have the best products in the world, but if your store isn’t coming up in search engines, no one is ever going to find it.
What is SEO?
SEO stands for search engine optimisation. This is how search engines find your site. With good SEO, more people will find you via search engines and your site traffic will soar. Magento e-commerce stores have a great advantage from the start, as Magento is already search engine friendly. And there are plenty of magento search extensions that will enhance your customers overall buying experience by creating custom product search results pages. These tips will help take that further and get your business noticed by a wider audience.
Each page on your site needs to utilise keywords. Don’t just pick random words and use them on every line. They need to be relevant and used naturally. Do your research. For every title, use the Google keyword checker to find out how related keywords perform. Google them yourself, also look at what words your competition are using.
It’s not only words that can help your SEO. Make sure your pictures have names, not just generic titles. Write alt-text descriptions for all your pictures and photos and make sure you use your keywords in the titles and text too.
Links are hugely important to your SEO. Include inner links as often as you can as this will keep people on your site longer. Also, link out to other sites and use social media sharing buttons. This not only helps market your site, but also to improves your page ranking. Search engines trust social media as its presence indicates a site has relevance. Another good tip is to look at your permalinks. Make them easy to understand, such as “.com/productname” as opposed to “.com/1095”.
While this may not seem relevant to search engine findings, it’s very important. Not only does it keep people on your site, customers are impatient, they won’t wait around for things to load. It also helps search engines find your site.
Rich snippets are bits of information that will be shown on search engine results and Pinterest pins. For example, if you were to include prices, reviews and pictures, they could all show up in the search result. Make sure all your data is live and up to date. Any out of stock or low stock products need to be displayed, as do any changes in delivery times.
SEO has many different elements to consider. For SEO on your Magento e-commerce site, this company can help, not only with the tips I’ve mentioned, but a whole host of other details. A very important thing to always remember is to write naturally. While you can do things to help search engines find your site, don’t write for them. Write for your customers.
Google has confirmed that website speed is a ranking factor. And especially the TTFB (time to first byte) which depends entirely on the server your site is hosted. There are features in Magento that can speed up your site like Varnish(for front-end) and Redis(for database caching) but for those to work you need a Magento specific web hosting.
Also, make sure you choose a host which is close to your target visitors. This way the TTFB is much lower since the requests are faster. E.g. if you target visitors are in the UK, choose a UK hosting service.
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