Instagram Reels Vs. TikTok: What’s the Difference?

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There was a time when Instagram used to rule the social platform, but TikTok took it over in entertainment while connecting through millions of people. Though Instagram didn’t lose anything significant, and they both had a different fan base. But the ban of TikTok in several countries to a whole new level. Instagram didn’t miss this great opportunity by introducing reels options, which was almost similar to TikTok, where people could make videos and share them. It made sure that the feed and reels remain the same so that the users don’t feel the clash between them. In this article, we will look into the different platforms, but let’s know in detail about them before proceeding further. You can try a lot of methods to understand how to get free TikTok followers.

Instagram Reels Vs. TikTok: The Competition Between the Apps

Instagram gave us to look at the glance of holiday, wedding, and socializing pictures of your friends and family. After the introduction of story features, one could share their day with close ones and followers. It also came with many other exciting features like short videos, boomerang, and funny filters. It came with many personalized options like unsend text, adding close friends options to stories, or restricting some people from viewing your stories or commenting on your pictures. It keeps updating with exciting features like a collage maker and live streaming options.

TikTok came with the concept of uploading short videos on different niches, including fashion, educational, comedy, and many more. It became a favorite past time of all age groups to scroll TikTok. TikTok became a source of earning for many ordinary people and gave a platform to showcase their talent. It added many features like live streaming and became the favorite platform for the influencers to outgrow their audiences.

What sets Instagram Reels Apart from TikTok?

Yes, there are significant differences from demographics to editing tools, algorithms, and content. However, both platforms one chooses depends on the type of audience, brand, and marketing goals. Let’s see some significant differences between them.

#1: Length of the Video

TikTok provides the option to upload a video of 60 seconds, whereas Instagram reels allow uploading a video of 30 seconds. These 30 seconds difference makes a lot of difference to users as they feel it short. Though longer content would work better, it is easier to publish creative videos on Instagram reels. While saving the video on your camera roll, TikTok makes the watermark included with the music, but on Instagram, the video does not contain the same.

#2: Adding Music to Your Video

Music is a vital part of the video. The Instagram reels have opted-out of the option of not providing music features in many business accounts. This means one needs to create their audio and modify it using a different tool before sharing it on Instagram. There has been no comment added from TikTok’s side, but we hope this addition in the future. TikTok is way better in this as it gives the chance to create a video on original sound used by many users, which makes it fun and engaging.

 #3: Video Editing Tools 

TikTok filters are famous as one can select various effects, templates, and filters, but Instagram effects can only be selected from their library. TikTok also has voiceover tools and duet reaction, which are great ways to engage your audiences. The TikTok for your page is a lot more customized than one’s interest, and various factors rank the videos. The algorithms design every page of TikTok differently by matching their level of interest.

#5: Paid Advertising and E-commerce

TikTok doesn’t offer much for new and growing businesses, but they offer In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Instagram had introduced branded content tags for reels to enable you to amplify the brand content. TikTok recently has joined hands with Shopify to target a young audience and is managed by Shopify dashboard. TikTok makes you know about your trending video and specific traffic sources or who listened to your sound.


Both the platforms are close to each other, and there would be lot more offerings in the comings years.

We are influencers and brand affiliates.  This post contains affiliate links, most which go to Amazon and are Geo-Affiliate links to nearest Amazon store.