Of the 1.6 billion websites live on the web, about 500 million are recognized as blogs.

If you own a blog, yours is one of the millions vying for the attention of internet users. And on the web, attention is everything. If your blog doesn’t attract enough attention, it won’t get traffic. Without traffic, that blog is as good as a dusty book on a bookshelf.

The good news? Creating attention and drawing traffic isn’t an impossible feat. You just need to get down to branding your blog. Wondering how?

This article is a guide on how to build your blog into a solid brand. Keep reading!

It Starts With the Design

One thing that makes blogging attractive is how easy it is to get started. Platforms such as Blogger and WordPress enable you to quickly register a name, pick a stock theme, and off you go.

Back in the day, not many would have bothered about how your blog looks, but today the landscape has changed. Blog design is a key element in user experience. If your blog uses a stock theme or is poorly designed, the vast majority of users won’t hang around.

As such, the first step to branding your blog is to invest in a unique design that adheres to the latest trends and standards.

Create a Logo

Create a logo? Am I building a company?

Well, if you’re a blogging newbie, you’ll be forgiven for thinking logos only belong in the corporate world. How wrong!

A logo will help you carve a unique identity for your blog, give it a professional image, and make your branding efforts easier. The best bit is you don’t have to hire a professional designer to do the job for you – though that won’t hurt. With Adobe Spark’s free logo maker, even a newbie can design and create a catchy logo.  You also can start by searching for a template logo in the field or niche you are looking to start blogging in and work from there.

You can adjust all sorts of things like highlights, color palette, layout and more.  Keep it simple, minimizing colors makes it easier to create social media icons, print materials and more.

Tell Readers about Yourself

The visual elements of your blog can only do so much when it comes to telling readers about your brand. The written word is the ultimate conveyor of your brand’s message.

And what better place to tell readers about yourself than on the “about me/about my blog” page? Use this space to introduce yourself and share your blog’s mission or purpose. Keep the message brief, witty, and professional. Make sure you also put any required disclosures and disclaimers if you plan on doing any sponsored posts or becoming an affiliate for any products.    You can search the WordPress plugin repository for affiliate disclaimer plugins, and GDPR or privacy plugins that help cover you with disclosures as well.

Let the Content Sell Your Brand

While the “about me” page set the tone for your blog, it’s the blog posts that will really hammer the message home. Whether you’re doing written or video posts or a combination of both, ensure the content is high-quality. Basic grammar mistakes and poor quality photos and videos will harm your brand.  Using a free browser plugin like Grammerly or website Hemmingway app to proof your content and get feedback on how to improve it is important.

Also, stick to a consistent posting schedule so that readers know when to expect to hear from you. If your posting schedule is erratic, so will be your blog’s traffic.

Branding Your Blog Simplified

Building anything, be it a blog, product or company, into a super brand isn’t an easy task. To be honest, sometimes it takes a stroke of luck. However, once you’ve mastered the basics of branding your blog, other details will fall into place. It might take years before the blog morphs into a strong brand, but it’ll get there.

Keep reading our blog for more blogging tips and insights.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.