At a time when several sectors of the paper and print industry are going out of commission, the practice of printing out business cards doesn’t seem to be going out of fashion anytime soon. So, what is it that keeps business cards relevant even after it has been more than half a millennium since the first card was printed out?
There isn’t a Better Alternative
In order to explain why business cards are mostly irreplaceable, we need to first understand what makes a lot of other printed products replaceable.
Role of Digital Electronic Devices in Replacing Print
eBooks have reduced the need to publish paperbacks tremendously, while newspaper subscriptions are now being offered on smartphones and iPads through various apps in increasing numbers every year. Typing is less wasteful than writing on paper and digital artists now use professional drawing tablets to increase productivity, speed and cost-efficiency.
Why the Same Doesn’t Apply to Business Cards
As one might have noticed, the examples above have at least one aspect in common, which is the fact that each of them has been replaced with more convenient and cost-efficient digital-electronic options.
However, there is no easier, better or more convenient option to introduce/announce one’s own presence that can replace business cards in the real world. It’s not the information itself but the very custom that matters more than anything else in a professional setting.
Whether you are a freelance photographer, the CEO of a company, or the local handyman, you can announce/introduce/market yourself with a small piece of paper and that’s more convenient and practical than anything else that’s out there at the moment.
If someone announces themselves by sending an eCard before meeting an important client/prospective buyer/ in real life, that would be considered rude and insincere. When you have a business card, people do take your business, and you, more seriously.
LCD Video Cards are Cost-Inefficient
There are of course, LCD cards to consider, but they are still not anywhere near as feasible in most scenarios due to the following reasons:
- They are way too costly in comparison to traditional business cards
- In most professional settings, it will likely end up looking too flashy
- You can’t really carry a bunch of them around
- They will not last as long as plastic/wood/metal/cardboard cards will
On the other hand, an elegant, full color business card will be far more cost-efficient, last longer and would look a lot more professional. Work with the Las Vegas Print Shop and you can get your full color customizations in spot UV, silk background, matte, embossed, laser die cut and a whole range of other options.
A combination of professional customs, convenience, cost-efficiency and practicality is what has kept the business card alive, and even in the near future, technology is not likely to replace it. Tangibility is a factor in real-life business meetings and offline marketing; something that also works heavily in favor of the classic business card.