There are loads of reasons why Instagram is the perfect marketing platform for businesses of all sizes. It has tons of active users, great incentives for business owners, and plenty of intuitive posting methods.
If Instagram is so great for business, why isn’t your business Instagram taking off? Why haven’t you seen an increase in sales and repeat customers since setting up your account?
Chances are, you’re making some key Instagram marketing mistakes. As intuitive as it is to use, you still need to build a measurable marketing plan to see success.
Read on to learn about three of the top mistakes in Instagram marketing.
1. Neglecting to Build a Following
How many followers does your business Instagram account have? If you’re a small business, it doesn’t need to be in the hundreds of thousands, but you will need a decent following to gain traction on the platform.
One option at your disposal is to buy automatic Instagram likes. This can help your posts to slip through Instagram’s algorithms and land you on the Discovery page, where more potential customers will discover and follow your account.
2. Posting Ads Only
One of the biggest mistakes for business marketing on Instagram is posting overt advertisements exclusively. Part of what makes Instagram such a good option for business marketing is that it allows you to create engaging content and tell stories that connect with your viewers. While ads can drive a sale, they won’t necessarily build a trusting and participatory audience.
What inspired you to start your business? Who are the people behind the scenes? What do you envision your customers’ lives to look like when they use your products?
Make sure that you create content that answers these questions in a light, relatable, or informative way. After all, you need to capture attention and generate interest before you can land a sale.
3. Failing to Brand
Take a look at your Instagram profile and grid. Does it look cohesive? What would someone learn about your business if all they did was glance at your avatar, bio, and grid?
Perhaps the biggest Instagram mistake is failing to brand your account. Your business has a personality, and that should come through in everything you post.
To start branding, think about everything from your logo to a suitable color scheme and voice. Do dark colors and a serious tone suit your products or would lighter colors and a conversational tone align? Your brand is the first entry point to understanding your business and consistency is key.
Don’t Commit These Instagram Marketing Mistakes
Instagram is a great platform for businesses of all sizes, but some business owners find that their Instagram isn’t taking off. If this rings a bell, take a close look at your business Instagram and see if you’re making any of these Instagram marketing mistakes. Correcting these three issues will make a huge difference to your success.
Looking to connect with other accounts? Take a look around to see who’s live streaming as we speak.