Let’s not sugar coat it, Content Marketing IS THE main part of digital business’s marketing campaigns, with more and more companies steering away from traditional forms of marketing to bring their customers useful and insightful content that they actually want.
Studies have shown that interesting content is in the top 3 reasons of why people follow brands on social media. Therefore successful content is so important. Here are 6 essential ingredients it should contain.
Knowledge of your customer or audience
Understanding the needs, wants and concerns of your audience is vital for giving them what they want. If you don’t listen to your audience, you won’t be able to help them. Therefore conducting research on your target audience is a good place to start. There’s a great article here on understanding your audience that’s well worth a read.
A unique topic or at least a different perspective
It’s probably unlikely that you’ll be covering a topic that has never been talked about before. Therefore you need to aim to go for something that is at least unique, or approach it with a different perspective and angle. This is the best way to get your content seen and shared, if it provides people with something different.
It should include a call to action for readers
Good content should make your readers sit up and take note, and then take action. Whether it’s to follow the advice from your content to buying a product you’ve included as part of the content, you need to ensure you are helping your readers to do something.
It needs to be easy to share (and people should want to share it)
Sharable content is at the heart of most content marketing campaigns. Generating a piece of content that goes viral is the main ambition of any marketer/writer. To do this it needs to be easy to share, first and foremost. There’s a great article here regarding tools for sharing content which is a great read and us something else to think about, too. But of course, most importantly, people need to want to share it. It needs to be engaging, entertaining and unique for this to happen.
It should contain a link to your brand/services
If you’re not including links to your brand or services as part of your content, you’re missing a big trick. After all, that’s the main purpose of generating content marketing pieces. Don’t overdo it with links, but do be sure to include one so that people can begin to identify your brand with great, winning content. You could also even think about collaborating with other brands as part of your content which can be a great way to widen your audience. This suggestion comes from the digital marketing section on this web building company. It’s worth checking similar sites for further tips.
It needs an element of consistency with your brand and previous content
You’ll need an element of consistency in terms of your content, so that people will begin to identify with your brand and can begin to know what to expect from you. This is all part of creating a strong online presence for yourselves as part of your content marketing campaign. The content should be consistent with your brand too so that it doesn’t appear harmful in the eyes of Google.