Motion design is a highly evolving and inspirational form of art. Its appreciation has expanded to almost every field, which makes it imperative for designers to upgrade their skills.
2020 is turning out to be one of the most impressive years in the emergence of design trends. We asked experts at the animation company KasraDesign to share the most exciting ideas to stimulate your inspiration and imagination this year.
Image Credit: TZ Animation
1. Keep It Within Lines
Lines are one of the most powerful yet underestimated design elements. 2020 is witnessing a strong comeback of elegant thin lines. Be it a professional-looking graphic for covering infographics, or a casual narrative feel. Lines can blend with any mode and any medium. Use of lines to project emotions, define shapes, or to show direction, lines can emphasize the effect.
So next time you are about to erase the outlines, you might want to take a second look.
2. Isometric Designs
For a long time, isometry was used mainly for technical drawings to offer a better understanding of complex elements. With three-dimensional features, it gives a perspective on an object and allows to showcase any product, service, or process. In 2020, the trend in 2D isometric illustrations is expected to extend to animation as well, with a new angle of creativity.
You would see extensive isometric animations used in explanatory videos a lot in the next few years.
3. Digital Surrealism
What Surrealism accomplished as a movement in art has reflected on its digital versions as well. Digital Surrealism uses digital devices as one of the defining methods, often with varied visions of the artist himself. Though the concept has been around for a long time, today, it is not bound by any limits, and experimentation continues to create fictitious yet enthralling images. In motion graphics, it is relatively new, with forms taking fluidity, and one material behaving like another.
Digital Surrealism gives a new wave of freedom of imagination that the industry seems to be welcoming.
The trend of more than one visual media combined to create surreal effects is gaining quite some popularity. One can blend photo stills, with 2D or 3D background or wise verse. Marketers can even revamp old content by adding new visuals into it using motion graphics and boost your conversion rates. The strategy works exceptionally to create compositions that can amplify the message.
Do not hesitate to experiment with new media and break the rules of designing.
5. Cross-Platform Graphics
Brands have transformed the way the customers connect with them. Logos have made way to vector animations that have a stronger visual impact. 2020 will see more of such gimmicks, with moving logos and illustrations associated with brand names and landing pages. These are specifically targeted to enhance the user experience and stay competitive by drawing attention to the marketing campaigns.
6. Sound Effects
Sound design is becoming increasingly significant to elevate your animation, however short it is. It no longer limits to voice-overs, but specific audio effects and foley sound that can create the same impact or traditional video content. VR videos play a significant role in this, along with spatial 3D audio.
Sound effects will gain your animated content more popularity on every platform.
To sum up, 2020 is all about creating new trends and breaking the barriers of designing. Audiences are keen on unexplored ways of the visual medium and will embrace fresh content. Make the best use of this blooming creative landscape that was long due in the market.