While everyone on this planet can do affiliate marketing, the tricky issue is doing it well. This job is a mixture of discipline, skill, and creativity, and it is not easy to make those three combine into something acceptable for both human and AI eyes.
Also, there is the business part. Unless you want to invest your time and money into making a direct sales platform using Shopify and dropshipping, you need to find manufacturers and retailers that will pay to have their product featured or sold over your platform.
And, amongst these companies, some can be plainly disastrous, with bad practices being the only type they employ. On the opposite side are the best companies to work with when it comes to affiliate marketing. They are the ones that will give good deals and always be fair about how much traffic you are pushing their way, compensating you for that.
These are the best of the best, the Golden Boys.
WordPress and Shopify
Probably the best way to scrub bad affiliate marketing partners in the very beginning is their ability to work with platforms like WordPress and Shopify.
Generally, this should never be an issue. You can add your own tag or make your own follow-link on both of these platforms, and it should work seamlessly with any shopping website or even a regular news outlet.
But, there are some companies that will not want to give over control about how their products would be marketed. Even if you want to give an honest opinion and assess all of the benefits and drawbacks of any given product or service, this might not work with their ‘vision’, which is why they want only their complete code to be published, with text as well.
If you want to be successful in this business, stay away from partners like this. They usually bring very little on the table, and such brutal and non-critical product placement will run your website into the ground.
Only for the Experienced
There are some companies that will give you a good offer and have viable marketing programs. Usually, this will be the big corporations that will have an ongoing affiliate program that will work automatically for most users.
Here, the offer will be somewhat less, but the product choice will be much better, as well as the relative price for the buyer.
In these cases, you only want to use such companies if you are very experienced and know what you are doing. Professional and optimized websites can make quite a bit of money from these products, but beginners will usually be at a loss.
Who are the Big Guys?
Most people already know about these companies. Colossal sales platforms like Amazon or AliExpress will give everyone a chance to promote and sell products from their website and give a special link.
Generally, they are easy to incorporate into any website and have a lot of products to choose from. But, they will not give as good of a kickback as some other companies.
Generally Good Choices
Next, there are companies that are usually a good choice for most affiliate marketing experts. These are good niches that will give substantial returns to those who can draw clients or viewers to their website.
Some of these might ask for their products to be shown in a certain light, or with a specific anchor, but they usually won’t mess with how you do your job too much.
As can be expected from those who work with money, they can be stringy with how much they would give for promotion alone but are very generous if you can bring them more business.
Banks, credit unions, and hedge funds all give good options for affiliate marketing for those who are knowledgeable about these services and can follow their guidelines.
News and Media
While large legacy media will be notoriously tightfisted when it comes to affiliate relations, smaller outlets will want to cooperate.
Tech blogs and websites that provide IT services are some of the best places to look for contacts, as they will be familiar with what you can provide.
The Golden Boys
Finally, there are companies that are simply a pleasure to work with. Because of the often discriminated nature of their products, they are open to working with anyone that can promote their business and bring in new clients.
Now, some marketers might not be willing to promote and review these products, or wouldn’t know much about it. But, for those that do, these niches have proven to be a goldmine year after year.
Crypto and Sativa
These niches are so shunned that even this article can’t mention exactly what they sell or do without affecting its SEO rating.
But, companies providing these services will be open to working with anyone who is knowledgeable about their products and can make and promote good content. Also, they know how their market works, and won’t expect from you to sing constant praises in their name, just to be objective.
Gambling and Gaming
Ironically, both video games and live casino websites have found themselves in a tight spot because of some mistakes in the past made by their news coverage.
But, this just means that they will be opened for honest reviews and opinions that will promote their offer to as many people as possible. You won’t be tasked to say how everyone will win millions at a casino online, as that is simply not true.
If you are a good reviewer and will provide your audience with valuable information, these companies will be more than willing to work with you and give you something in return for promoting their product over something else.
And, if you can make this type of content fun and interesting, you can make a killing with little stress and a lot of freedom in your work.
I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.