How users interact with each post that you have on your Facebook account is what we call engagement. The amount of engagement that your users have on your Facebook page can be determined by looking into the number of interactions that are taking place on the platform. This is when Facebook Insight will prove to be very helpful. It is through this feature that page owners can figure out whether their marketing strategies implemented on the platform are effective or not. If your Facebook page is used mainly for marketing your brand, then you have to know how you can improve the level of engagement that your target market has on your page. One of these is to maximize your use of Facebook Insights. How? Read further to find out.
Regularly Check Your Facebook Insights
It is not enough that you have created your Facebook page. You have to see to it that your Facebook Insights tool is being used to your business’s advantage. Check your stats on a regular basis to ensure that you are not missing out on any useful information. Look into the stats and see how much time your users spend on your site. You may also check those unique page views. Note that people using Facebook are most likely moving around so quickly and seeing just the regular stats will not be able to give you the entire picture. At first, you may be looking into the audience statistics and demographics such as their gender, age and where are they located. But, don’t stop right there. You also need to check the total interactions, as well as the interactions that occurred on each of your posts. Then, gather these stats and use it when making decisions on what type of content will most likely bring you more user engagements to your Facebook page. Moreover, use the same feature to figure out which aspects need improvement.
Take advantage of the “Message Targeting” Feature
A lot of Facebook page owners are aware that they can send a message to other users for free. But, Facebook also has a feature that allows you to send your messages to your target audience. You can see this feature behind its “Edit Page” settings. Or, look for it under your avatar right on your fan page wall. The best thing about this feature is that you can send the right message to your targeted audience without the need for you to bother other people who may not be interested in what you are trying to convey. So, if your business targets specific age groups, then you can send it to them. Besides, you can send the type of message that they will certainly be interested in. This is easy to do because you have Facebook Insights which can help you figure out such things.
Leverage the Power of Facebook Ads
Many people think that Facebook ads work much like any other PPC campaigns. However, Facebook ads can do better, especially when you keep checking on your Facebook Insights. With the help of Facebook Insights, you will be able to know who are your most responsive audience. In turn, you can then target this specific group of people when creating your Facebook ads. Now, all you have to do is use the right keywords in order to further refine your targeted group of Facebook users.
Make Use of Facebook Page Manager App
Aside from checking more often your Facebook Insights, it is also good if you download the Facebook pages manager app which is available for free. This helps you better communicate with your audience even when you’re always on the go. With this app, it will also become easier for you to keep track of everything that is taking place on your Facebook page even when you are not in front of your computer. With all the stats and information that you can see in your Facebook Insights, make sure that you also update relevant information on a regular basis. Never put an outdated phone number, website link or other contact details. Most of all, see to it that you know the perfect time to post your content. Don’t worry, with Facebook Insights these things are not difficult to do.
A word of reminder, though – Never use Facebook solely for advertising your business. Use it as a means of interacting with your target market. Take the time to talk to your followers. Ask them questions. Pamper them with useful information. In other words, make them realize that behind that Facebook page is also a human being who is interested in making real connections. Think of your Facebook followers and users as human beings and you will find it easier to determine what is it that they truly want from your product. In turn, Facebook engagement on your page will just keep on increasing and this translates to an increased level of conversions as well.