How Translation Services Can Increase Website Traffic

With the English language predominantly represented on the internet, you would think that English is spoken worldwide. Yet the truth is, despite the prominent use of English, English speaking countries aren’t the predominant users of the internet. According to recent data, China and India far surpass the States in terms of internet usage. Japan, Indonesia, Russia, France, and Mexico are other countries on the list of high internet usage.

What does this mean to you? It means that you might be missing out on a lot if your business’ website isn’t catering to everyone, everywhere.

Great sites are always accompanied by great content. So, many companies are developing attractive content and leads that get people to check out their site; you can imagine just how difficult it is to get people to visit your site and actually keep them interested.

Out of the traffic reaching you, there could be a certain amount of people who just leave, simply because they don’t understand the language. Thankfully, this is an issue that could easily be remedied when you make use of web translation services, which is considered a meaningful and crucial investment to make for a growing international business. This service will assist you in several aspects of your website, such as blogs, articles, sales pages and product page descriptions.

What can translation do for you?

SEO: Translation can assist you with translating meta tags and image descriptions. Proper translation and localization of your site’s SEO content is vital to guarantee the best possible visibility on the top search engine, resulting in more traffic to your site.

Blogging: Blogging allows you to create great content, and search engines reward sites with exceptional content. Marketing your content doesn’t change the benefits because it’s translated; in fact, it’s one of the best ways to increase your organic traffic. Those who already create blogs for their sites can vouch for this. The same methodology of blogging can be applied to any language. The translation is only going to appeal to more nationalities, therefore, increasing the amount of potential viewers to your blog pages.

Social media translation: All businesses now are focused on the customer, and the best way to reach customers is through social media outlets, as everyone has at least one social media account to keep track of a business, product or service. Social media platforms are where interactions with customers happen much of the time, and this drives online traffic to your site as well.

Partial or full translation: You might have loads of pages to translate, but an experienced translation service can do partial translations for you, where they would translate your most important pages. For example, translating the FAQs page would be most beneficial to you.

You might never have thought about reaching an international market when you first began your site, but here you are! So it’s only logical to take it a step further and find out where your traffic is coming from. Then use the same language as your traffic does, and a translation service can help you better serve your customers in the language they understand.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.
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