When considering whether or not you want to start an online entrepreneurial venture you should take a moment to consider how important a domain name can be. If you are targeting a specific niche and providing information or products related to a niche then your domain should probably contain at least one or more keywords related to the niche you are targeting.
It doesn’t take but five minutes to do a simple domain availability check to see if any domain names are available that have or include the keywords you are targeting. Remember that even though other DNS suffixes are becoming more popular there is still a certain weight with .com or .net DNS names that won’t be found in other DNS names and these are the top two you want to target.
In some cases you may want to build a brand out of an entire different DNS name, if you look at the history behind the RockMelt browser you will see that the company wanted a domain or name that had symbolizes something with Earth, volcanoes, change and they actually found the RockMelt.com was dirt cheap, they could have gone with a more expensive DNS name and went with that but they named the product around the domain name that they could find to fit what they were looking for.
I kind of did this with Dragon Blogger, I was a blogger and I had always been into Dragons so I put the two together, this fits the “blogging” persona well but because DragonBlogger.com is a Technology blog I had no technology related keywords in my DNS name which overall made it harder for my site to rank for technology related results in the SERP. This means I had to work harder to sculpt META Description, META Title and other information on my homepage and other pages to help make sure my site could rank for technology related keywords.
I probably should have put more research into choosing a tech related keyword for my domain name, but I didn’t have the knowledge about building a site online two years ago that I have now.
So if you want to write or showcase something that fits into a well known term or keyword, it is a good idea to have a blog that captures this keyword into your DNS name. Examples would be tech18.com and Techeblog.com, techblog.org are just examples of pretty good ways to capture part of your targeted keyword into your domain name for a Tech blog.
I put a lot more work into choosing a domain name for the Travel business I am running with my wife, I knew I wanted to target something to do with travel, vacations, cruises…etc so I scoured the web for DNS names that were available. I didn’t want to pay hundreds or thousands of dollars for a premium DNS name and when I came across “loveyourvacation.com” it had a great ring to it, so we built our brand and slogan around this website DNS name. J&S Travel is the name of the travel agency, but the website is LoveYourVacation.com and our slogan “Don’t just like, Love your vacation!” was born. I must have spent at least 2-3 hours just looking for DNS names across the web before finding one that fit.
The bottom line is that if you are running an entire new product, software or service then sometimes branding something completely new and different can help you stand out so that you create your own niche or keyword and eventually create a market for it, this is probably a bit tougher but has the potentially to gain a lot more traffic in the future.