Throughout 2018, video will be more important than ever before. One of the best places to use your videos for marketing this year will be on Instagram. Most of us want to grow our following, whether its for personal or business use, and Instagram is one of the best places to make that happen. The question is, how do you create videos that are content driven, SEO optimized, and look high-quality enough to attract the attention of people and convert them into followers? With Instagram being the main place that people are documenting their lives and businesses being on there to advertise, it’s essential for you to join in the conversation.
With the Instagram live feature, people can engage with Instagrammers instantly during the 24 hours that the live video stays up. So previously, Instagram allowed only uploading of photographs and videos, now they also allow the users to go live or create stories that remain for 24 hours. So, how can you use these features to increase your following??
- Theme based videos: It is important to create theme-based videos that convey your message and that the audience can relate too. If the videos are too informative or promotional it will not engage the audience and they will not watch the whole video. So it is important to create out of the box video in HD using latest gadgets that can be availed with discount vouchers from Bydiscountcodes.
- Curate catchy yet concise content: A video without a caption is incomplete and can also mislead the viewers. Videos with concise yet thought-provoking content will have a deeper impact on the audience. While making the video, it is essential to spend time on the script of the video, the caption, and punchlines that will hook the audience immediately.
- The landing page should be mobile friendly: Instagram is a mobile application and users prefer to watch videos that load easily. If the viewer really liked the video and hit the call to action button on the video but the landing page is not mobile friendly or takes ages to load, they will leave the page. So, it is essential to make your landing page mobile-friendly so they can do what you’re asking them to do.
- Get involved with users: Videos will generate multiple likes, comments and tags, so every business needs to stay on top of replying to the feedback. Be sure to answer the questions, express gratitude, and also go live once or twice a week.
To conclude, increasing followers on Instagram organically is not an easy task. Undoubtedly, the users have increased to 700 million users but it is important to find the target audience, create content that speaks to them, and stay active on Instagram to increase your fan base. Videos will help Instagrammers create something engaging, funny and attractive, depending on the product and target audience. So this year, create videos and interact with users as much as possible.