You just finished writing an epic content on your blog, and you hit publish- the traffic, shares, and likes will automatically start rolling in, right? Well, not so fast. The truth is, it’s not what we all imagined it to be. It takes time and a bit of effort on your part to gain a significant amount of traffic on your site that could attract the right kind of audience who will eventually turn into lifelong fans.
So, here are the key tips on how to gain more traffic on your blog. They’re pretty simple and yet could increase a significant amount of traffic on your site.
1. Share more than once
Do you believe that the more you put content out there, the more it will likely stick? Some of us may have the mentality to share an article at least once and forget about it. Well, it doesn’t work that way. In fact, the more you share your work on various platforms like social media, the likely people are going to stumble across your work. Not everyone is going to love it; you have to deal with that fact. However, if it is a kickass content and useful to your readers, people in your niche will start to notice, and it will only take time before those same people who stumbled upon your work will turn into loyal followers.
Also, encourage social sharing. In your blog posts, install helpful plug-ins like Sumo as these have social sharing icons your readers can click through if they wanted to share your content on social media.
2. Get those influencers to write for you
If you’re serious about gaining an audience over time, it’s time to get influencers to write for you. Influencers are those popular bloggers in your niche who have already amassed a steady social media following. You can reach out to them and ask them to be contributors. Not only will you get fantastic content on your blog, but you will also have the chance to introduce your brand in the influencer’s social network.
If you already built a name for yourself in your specific niche, (for example travel), it won’t be a problem for influencers to write for you. The challenge, however, is how to reach out to these people if you’re just starting out. So for you it’s either pay these bloggers or make a great offer in exchange for their services. Treat it as a smart investment, and over time, if you play your cards right, it’s going to be a win-win situation. Just be careful of picking people you want to work with though.
Here is how you can make influencers say yes to you:
- Make an offer to share their content on your website. However, only do so if you already have a large audience.
- Give them free access to your services and products.
- For every post, they write for you, link back to their website.
3. Constantly repurpose your content
The internet is filled with an unlimited amount of information. However, what makes up good content and what does it take to stand out from the crowd? Well, it usually compromises of case studies, new research, and opinion pieces. You can also repurpose the existing content in different formats because it has a huge potential to be seen by a new audience and generate more traffic on your site.
You can turn a blog article into:
- A slide or video presentation– Do you know that people will remember your content more and will likely stick with them if it is presented through a video presentation? Create a video of your blog and share it on social media.
- A screencast– Another way is to record yourself doing something on the screen and after, you can upload it to Youtube.
- Podcast– Why not record yourself reading your blog post and upload it to various platforms such as Itunes?
- Ebook- Compile a series of your blog posts and turn it into an Ebook.
4. Research good keywords
Imagine yourself coming up with the perfect blog post that you’ll know everyone’s going to love. However, you choose a keyword that nobody ever searches for- traffic isn’t coming in. How would you feel? We can’t stress this enough- finding the right keywords is essential for your content to be seen.
5. Why long-form content is king
Several studies suggest that longer material performs better than shorter ones. There are two explanations for this. Firstly, it’s because the long-form content is naturally keyword rich and more likely to show up in long-tail keyword searches.
Secondly, readers love reading longer blog posts because it shows depth as well the blog author’s knowledge about a particular topic. Therefore, they will likely view you more as a person with authority.
Gaining more traffic on your blog is never an easy thing. However, with the right amount of grit, determination, and by applying these key strategies, you’ll experience a significant increase in traffic in your blog. We hope you like this Timmermann Group blog.
About the Author: Melissa Turner
Melissa Turner is an aspiring web designer who has been working hard on developing her skills. She enjoys creating websites and in her spare time she loves to walk along the beach with her dog. She’s currently working on her next big piece.