With smartphones now enabling millions of users to go online away from their PC, companies have started using guidelines such as W3C Mobile Web Initiative and mobile-specific code like Wireless Markup Language and HTML5 to enhance the browsing experience of those viewing their websites with a mobile device.
Platforms which can be used to develop mobile-dynamic websites include HTML, WordPress, PHP, .NET, Java and TypePad Pro. Each of these platforms has their own tracking processes and mechanisms.
The advantages of mobile specific websites are clear. If you don’t have a mobile version of your website, it can also mean titles are cut in half or the article’s text is obscured, forcing people to zoom in or swipe horizontally to read all of it. A mobile version of your website on the other hand fits the width of the smartphone screen so that people only need to scroll down to read the whole article.
Using a mouse, you can click on a small area, sometimes no more than a few pixels square. Performing the same task with your finger on a screen can be very frustrating. Lots of tiny links clustered together make it almost impossible to tap the one you want with your finger. On a mobile-optimized site, links will be big enough to be selected with a finger, and preferably be button-like so you can clearly see the option you want.
You should also speed up browsing on a mobile device by removing unnecessary scripts, plugins and images which will take it much longer to load. If your website is on WordPress, creating a mobile version is easy. Just install a plugin that automatically detects when your site is being viewed on a mobile device.
You should soon see the benefits for your business of a mobile specific website as more customers use it to see what you have to offer.