Monetize your Facebook Like Buttons with Ingboo

I have already told you about the Facebook Like for Tags WordPress plugin which not only allows users to “like” your articles and share them on their Facebook wall but also subscribers them to future articles automatically based on either your article’s categories or tags.  Ingboo, the developers behind Facebook Like for Tags are now offering a way to monetize your Facebook Like for Tags button with revenue sharing.  You can elect to have a small unobtrusive ad show on the bottom of your Like Button and you will gain a portion of the click through and action proceeds.  Ingboo also offers a 70/30 sharing where the publisher keeps 70% of the revenue which is a better percentage than any other ad sharing network I can think of.

All you have to do is install the Facebook Like for Tags plugin and then go to the configuration settings and make sure “Use Ads” is enabled.

You will then notice advertisement text rotating through your Facebook like button which is also able to target ads based on geographic location.

Ingboo works with advertisers to publish the following types of ads in their network and all of them have the same revenue sharing percentage listed above.

• eCPM – Effective Cost Per Thousand Impressions. Total earnings divided by total impressions, then
  multiplied by 1,000.
• CTR – Click-Through-Rate. Number of clicks divided by number of impressions. Expressed in percent.
• CPC – Cost-Per-Click. What an advertiser pays for a click on an advertisement link.
• CPA – Cost Per Action. What an advertiser pays for an action, such as a purchase, a form submission,
  clicking on a Fan Page Like button, etc.

Ingboo will pay out after account balance reaches $100 dollars in earnings which is similar to other ad network programs.

I have been using the Facebook Like Button from Ingboo for months now and have to say it is among the most versatile social networking plugins for your blog.  Not only is it configurable in size/color/display but the ability for Facebook users to get notifications whenever you post a new article in the same topic that they originally liked is like the equivalent of creating custom Facebook RSS Subscriptions.

In addition you can log into your Ingboo Partner central and get analytics by running a “like” report, this will show you how many likes your articles are getting and how many notifications are being sent out based on your articles publishing.

In the case above where I am pulling a daily report, I can see that a total of 25,242 Facebook notifications were sent out to 187 users who subscribed to my articles via the Facebook Like for Tags plugin.  This can also help you determine how much reach your blog has on Facebook as well as help you spend more time networking there to build a readership from Facebook.

If you want to offer a way to share your articles with Facebook users, then Ingboo’s Facebook Like For Tags is highly recommended and the fact that you can now monetize this social plugin is just icing on the cake.

-Dragon Blogger