Making a mark or getting noticed on Social Media is a big deal in this day and age. Many young people now see becoming a Social Media influencer as a career path. Since it’s paying the bills, who says it’s not a career path. However, making a mark on Social Media can be highly tasking. This article is aimed at exposing you to the secrets on how to make a mark on Social Media.
Statistics reveal that an average person spends more than 2 hours daily on Social Media sites such as Facebook, Instagram, Twitter, etc. Instead of wasting time and data ‘liking posts’, why not use your expertise to make money.
1. Identify Your Target Audience
You must clearly have an idea about your target audience, whom you expect to search or watch your posts on Social Media. Identifying them requires a lot of hard work as this will ultimately determine if you will be a Hit or Miss in the social media space. Understanding your audience will also help decide which social media platform is best to reach out. For instance, professionals are best reached on Linkedln, celebrities on Instagram, etc.
2. Post Mind-Blowing and Positive Things
Since we are in a world filled with bad news everywhere, people tend to appreciate the little good and positive news they come across.
Cultivate the habit of posting positive news and sharing mind-blowing messages, pictures, and tweets about successes and achievements. These sorts of posts on Social Media make a better impression than going online every time and ranting about how terrible the Government or any institution is.
3. Think out of the Box
Be creative and innovative. According to the experts at Edge Online, to really stay ahead of the pack, you must be ahead of your audience at all times. There are no two ways to go about this, create content out of the ordinary. Your contents have to be different from what they come across in other places. Walk the road that has never been taken and leave a major trail. People generally don’t want to see repeated materials, they want original and unique content, so spice things up a little in order to be a force to be reckoned with.
Aside from content creation, maybe you have a blog and you use social media like Twitter to promote it? Maybe you need to do some outsourcing of some of the work? Or maybe you need to engage the services of a white label SEO company to do some of your work in order to get you the advantage while you concentrate on what your core strength is? It is almost crucial to think out of the box, try to figure out what’s best for you. What will enhance your business?
4. Share or Retweet insightful and beautiful things
Sharing and Retweeting things you are passionate about will make someone looking over your Social Media space to have a good impression of your interest. For instance, as a motivational speaker in the making, retweeting motivational and inspirational quotes will create a social media image for you around ‘motivation’ and could help you kick start the career. Consistently doing this will help you make a mark on the social media space.
5. Never disappoint Your Audience
Your audience always has the thought that you know it all and always place a high expectation on you. Ensure you don’t disappoint them. They don’t care much about the effort you put into making that content, all they want is consistency. Never fail to deliver quality and consistent content. Creating five contents daily and disappearing for over a month won’t work in your favor if you truly desire to make a mark.
Building a network of contacts takes time and effort. Building the right network through Social Media around successful and experienced colleagues could go a long way in your career. Joining and contributing to relevant Social Media groups is a huge secret to make a mark on Social Media. Never be a dormant group member, make sure you participate in some discussions that will make you look and sound good too. People will always look forward to your contributions.
7. Create a blog
One huge way to make a mark is to run a good blog. It does not cost a fortune to own one. It, however, cost a lot of effort and consistency. Creativity helps you keep a blog running. Consistently creating content on the blog will steadily drive traffic to you, thereby helping you make a mark. However, it must be said that blogs are harder to run than many people feel, so do have that in mind before you opt to try it.
Posting interesting videos on your Social media platforms is a good way to make a mark, however, be mindful of the kind of video you upload as it could have a ripple effect in the future. Firstly, identify your target audience, know what interests them, and then post videos that relate to them. A young school leaver would appreciate admission related videos more than a clip of a cat or dog performing tricks.
Communication and feedback are extremely important. Make your readers feel that the comments they left actually matter. Make sure you respond to all of the comments left on your post. Your social media presence will be tremendously uplifted if you adopt all the approaches listed above.
I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.