Startup Journey: Turning Your Idea Into an Established Brand Online

Over the past few years, the startup ecosystem has been witnessing quite the boom. A lot of people are simply starting their own companies. Perhaps it’s because of the fact that it is easier than ever to do that now, courtesy of the internet and the different players in entrepreneurial circles. But a part of it is also because many youths are fascinated by the glamour of being a CEO before the age of 25. Yet, many of those startups fail, and those who do make it have to go through a lot to get where they are. The key to success in that world is getting off on the right foot, and doing all the things you need to make a name for your business.

Here is how you can turn your idea into an established brand online.

Market Research

You can’t possibly hope to start a business without doing a thorough and comprehensive market study research, and it’s arguably the most important part of this entire journey. Market research is when you determine if your idea is really worth going through all this, and whether or not you have something of value to add. You have to identify a need or a problem first, and then you will work on presenting the people with a solution to that problem that would fulfill their needs. You can only do that by talking to people, asking what they need, and also closely looking at possible competition and what they’re doing wrong –– and right.

Secure Funding

This is where things get tricky. Finding a solid idea after doing thorough market research is important, but without appropriate funding, this means nothing. There are quite a few things that you will need to do to get funding, which starts with creating the perfect funding proposal. You can’t just approach investors with a piece of paper with your idea on it, because they will reject it and not even take you seriously. The tiniest of details like the number of pages in your pitch and what would be in those pages matter, and investors notice the effort that goes into such details. In simple terms, how you write your business idea and approach investors will be the difference between you getting the funding you need and having your proposal rejected before it’s even read.

Branding

Branding is another step that you need to really take slowly. You cannot rush the branding of your business, because it is how people will view your business in the years to come, and that can be a good or a bad thing. Contrary to popular belief, branding isn’t just about choosing a name and a logo for your company, though those do matter and are quite important. It’s more about the identity that people will associate with your brand, and it is that that you need to carefully craft. You need an identity that would represent your brand and be reflective of your values and vision. So, from font sizes and colors to the tone you use on your website and social media pages, make sure you put a lot of thought into that identity so it can be reflective of what your brand truly stands for.

Mentorship

If you want to turn your idea into an established brand online, you will need help. You have to start surrounding yourself with the right people so you could launch your company successfully. This means getting investors who believe in what you have to offer, which as mentioned earlier, starts with your business plan and pitch. This also means finding mentors and guides to help you make your way, which can be found in accelerators and incubators, who offer these kinds of services to young startups that want to establish a brand.

Digital Marketing

Establishing a powerful online brand means having solid digital marketing strategies in place, which is more important than you know. In an age where people look for everything online, how you present your brand in that world is everything. You have to invest in search engine optimization strategies so that people could easily find your website in search results. You need to also create successful social media campaigns to take advantage of the huge reach that comes with those platforms and the opportunity they present for you to interact with your target audience.

Turning your idea into an established brand is one of the most difficult journeys you could ever embark on, but it is also very rewarding. You will learn a lot about yourself and grow more than ever. But to make the most out of this experience, you have to start properly and do things the right way so your brand can survive and grow.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.
Tom Parillo

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