In this age of digital marketing, numerous individuals are creating a name for themselves through blogging and monetizing their content. For many who do not have such popularity yet might have thought about starting a blog themselves. And as glamorous as the blogging life seems to be, it can come with a lot of challenges.
A Look into Blogging
Some of these challenges can come even as the title of your blog. Yes, as surprising as it is, your blog title can be the first thing that can determine the popularity of your blog. In fact, everything – from blog title to every post you make can greatly influence the future of your blog. This is called niche blogging. However, it is not a bad thing. It is an element that will help you get a larger audience. For example, a blog related to music will only contain blog posts related to music, popular artists, instruments and more. The music blog will not include tips on how to care for your pet but can guide you on some of the best singing lessons online. Due to this, a wide range of music-loving audiences will frequently visit your blog, knowing that they can easily find what they want.
Regardless, that dream can only be achieved once you know how to face the extreme challenges that come with niche blogging. These challenges are described below:
Lack of Uniqueness
Having a niche-specific blog does not mean anything if your posts contain nothing new. Readers often look for the latest information or at least something that they cannot find on any other website. When you choose to start a blog with a specific niche, it is best to become irreplaceable to your audience. Otherwise, they can just go to another blog which provides them with new or improved information.
That is not all, uniqueness can also be added through the entire exterior of the blog. Instead of being dull and black, design your blog in a way that fits your niche well. For example, if it is a cooking/baking-related blog, a combination of pink, white, and red can be favorable to the audience. It will make your audience feel more welcomed to your website.
Lack of Traffic
No matter how hard you work on each post, it can be heart breath-taking to see little to no traffic coming in to read them. Even if you change the whole exterior, your blog remains as good as a haunted house. This can be because the search engine might not be showing your blog on the initial searches to potential readers.
This is where self-promotions come to place. To become a successful blogger, you must promote your blog by using SEO tools. SEO is one main tool that can pull your blog from the shadows and put you on the top five searches. This way, there will be millions of people that will notice your work. Moreover, once you start getting the audience, you can even monetize your posts!
Enhance Your Writing Style
For being a blogger, you do not necessarily have to be a professional at writing. However, you can make sure to make your content as entertaining and captivating as possible. Blocks of text and hard-to-understand works can drive the audience away in the blink of an eye. Having a catchy title can do a great job of dragging a new audience in. Next to that, the first paragraph is always the centerpiece of attention. If you want to get a loyal audience, make sure to make your posts worth reading.
In addition, keeping it short and simple is another important key factor to make your content attractive. Most people do not want to waste 20 minutes on one post, they want to read quickly before moving to another thing.
Often, it is possible that your work can come as something that is copied by another blogger. However, you clearly remember writing it from your own thoughts and research. Turns out that the search engine can often pick up phrases or sentences that seem similar to some books, drawings, and compositions and mark it as plagiarism. To avoid this, it is best to check your written work through authorized plagiarism tools.
Another thing you can do is to read more to enhance your knowledge of what kind of things or phrases have already been said. You can also utilize the idea of using synonyms. Paraphrasing can also be useful in avoiding plagiarism if done correctly.
While blogging is not an easy feat, you can try to be prepared for some of the challenges listed above. By following these simple ideas and strategies, you can make your work popular, all while getting monetized at the same time. With hard work and patience, you can turn your entire blog around. Moreover, even have millions of followers who will await your posts daily.