Instagram has changed the way people blog. It has become more than just a pastime as it also offers a marketing platform for business owners. With over half a billion active users, Instagram has created its own force of social media influencers. These influencers use their accounts to post pictures and videos for their followers, as well as links to their own website to publicize and sell their merchandise.
In order to be an efficient blogger, you need more than the few photo filters and insights that Instagram has built in for you. So, to penetrate the competitive blogging market on Instagram, you need some extra tools to help you stay in the game. Here are some useful apps – divided into categories – to help you become a better blogger on Instagram.
Apps For Content Creation
Recently, few apps have made waves for Instagram content creators. These apps have received recognition as they help with the basic building block of a blog i.e. content.
The built-in filters of Instagram have now become repetitive. Thanks to “VSCO”, bloggers from all around the world are creating beautiful photos on the go. “VSCO” is a photo editing and social media merge red into the software.
This app contains default frames, filters, and textures. At the same time, it allows you to use your creativity and create your own filters. An additional feature of “Afterlight 2” allows you to make your image stand by using their typography.
Instagram recently launched its story feature and it is considered as the most engaging tool. To help you make better stories, “Canva” contains in-built story templates that are related to almost every theme. This app allows you to create stories on both desktop and phone.
Apps for Analytics
Once the content side of the things is taken care of, you need to make sure whatever you are posting is reaching the right people or not. This is where the analytics apps come in.
If you want to know each detail of the engagement your posts create, then you need to have this app by your side. Costing between $99-$249/month, “Sprout Social” tells you every detail and generates reports about post-performance.
This app is for tracking regular engagement data. The reports generated contain information about followers, likes, follower location statistics, and their social media influence. Once you are able to identify your most influential fans, you can use this information for newer ideas.
Apps for Post Scheduling
After getting useful insights on what your reports suggest, you need to start planning your content strategy. This strategy will require post scheduling. Here are some apps to help you with this matter.
Costing between $20-$100/month depending upon the follower count, “Schedugram” helps you manage your posts in a better way. This app allows browser-based scheduling and incorporates a photo editor within.
This app works smoothly on all the devices alike. “Later” helps you launch campaigns and offers insights into hashtags. Based on a content calendar, the app lets you create a schedule of your own choice. It also saves you captions to be used later.
The app is free but also holds pro plans. “Hootsuite” is a powerful management app that helps you publish and schedule Instagram posts. This app also offers similar facilities for Twitter and Facebook. “Hootsuite” is best known to manage Instagram Business Accounts well as it offers automatic posting.
There are a plethora of apps that empower Instagram bloggers. Using a variety of Instagram apps will help you become a better blogger, but it is important to remember that the content you create is the key. Apps will not be able to help you if the content you post is not worth it.
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