Is it time to redesign your website for a better user experience and more traffic? This is not an uncommon occurrence for business owners. Especially since consumer behavior and search optimization strategiesperpetually shift. However, if it’s time to redesign your website you’ll want to do it the right way.
User experience, functionality, and pleasing Google algorithms are all important aspects of a strong redesign. The following four pro tips can help you redesign your website for maximum results. Let’s dive in!
- Have An Action Plan In Place
When it comes to successfully redesigning your website, you need to have a detailed action plan in place. This means you’ll need to do a bit of research, such as checking analytics and your most popular keywords, doing an SEO audit, and more.
“Before you dive head-first into a redesign, you need to understand the strengths and weaknesses of your website,” Leaf Design, a web design and development firm explained.
You also want to create a strong sales funnel (buyer journey) to maximize CTR and conversions. To do this you need to integrate at least the three main steps of a sales funnel model.
- Awareness: When a visitor lands on your site and scans your home page.
- Evaluation: Having easy navigation in place for a visitor to evaluate your business, products or services, and testimonials or case studies.
- Conversion: Plenty of CTA buttons along the way to drive them to a sign up page, lead form, or purchase page.
Navigation is essential. It leads visitors on a journey toward one main goal . . . a conversion. Having a detailed plan will also help you understand the best way to provide a stellar user experience.
- Implement The Latest SEO Strategies
You can have the greatest website in the world, but if no one can find it via search engines, it is worthless. This makes SEO a must. Implementing current SEO strategies into your website redesign will simply net you more visitors.
To make this happen, do high-level keyword research for your industry and niche, ensuring that the keywords have a good search volume and low competition. You also want to capitalize on Google Featured Snippets.
According to Ann Smarty of Moz, “Featured snippets aim at answering the user’s question right away (hence their other well-known name, ‘answer boxes’). Being featured means getting additional brand exposure in search results.”
You also want to think a little about technical SEO elements as well when redesigning your website. For example, site speed has become a very important Google ranking factor. Check your site’s Google analytics to see what pages are loading slowly, and do a site speed check using Pingdom.
- Have Clear Calls To Action
Let’s go back to website redesign calls to action, or CTAs for a moment. CTAs are so important to a successful site redesign that they deserve their own section. Your current website may be using CTAs like “Learn More” or “Order Now.” This is good, but they can be better.
“There are two main purposes of a call to action, after all: to tell someone what they should do, and give them the motivation to do so,” Ana Gotter of AdEspresso explained.
The purpose of a CTA is to create urgency and trigger a reaction from visitors. Let’s say you are offering a white paper opt-in for lead generation. Instead of using the traditional “Subscribe” CTA, you can get a little more creative.
For example, you can use a CTA like “Yes, I Want The Latest Statistics” or something timely and personal along the same lines.
Unfortunately, there is no silver bullet CTA. You’ll need to do a bit of A/B testing to hit the call to action sweet spot. However, it will be worth it when you start seeing your conversion rates increase.
- Think Carefully About Images
Consumer behavior has shifted in the wake of mobile innovation, and this makes having high-resolution, unique images an absolute must for your website redesign strategy.
You may have noticed the same looking stock photo model appearing in your personal web browsing. Consumers are noticing this too, and it makes a business with run-of-the-mill stock images look tacky. Thus decreasing consumer trust and confidence to make a purchase.
To combat this, you can set up a photo shoot and ensure your images are 100 percent unique. This may be slightly costly, but when it comes to your main website redesign objective, getting more traffic and sales), it’s worth it in the long run.
Images should also be high-resolution and professional. Mobile users have the latest and greatest display technology on their smartphones, and these displays really cast a poor light on website images. That being said, ensure you compress images so page speed load times are not hindered.
Launch A Powerful Website Redesign
You are putting money and a lot of effort into redesigning your website, so make it count. Having a detailed strategy in place, implementing current SEO tactics, and delivering easy to navigate, CTA rich unique content are redesign tips you can’t afford to ignore. What did we miss? Tell us your top website redesign tip.