Instagram is one of the rapidly growing, social media platforms. Since its origin in 2010 as a photo-sharing app, it has become a fantastic tool to kick-start your business.
But, how can Instagram help to expand your brand’s presence in the industry? What makes Instagram a great marketing platform? Keep reading to know!
Instagram Has Incredibly High Engagement Rates
The biggest reason why Instagram is an excellent organic platform is that you can see a huge engagement on your posts without paying for it. According to 2019 statistics, Instagram images get 23% more engagement than Facebook.
Further, brand engagement on Instagram is ten times higher than Facebook, 84 times higher than Twitter, and 54 times higher than Pinterest. With such high engagement rates, you can easily count on your growing follower base. Whether they like or comment on your posts, this interaction shows their interest in the brand. With more than 1 billion daily users, it is the ultimate place to boost your business.
Nurture Your Relationship With Potential Customers And Followers
Within Instagram, if someone likes your post, it gets archived under their profile settings in ‘Posts You’ve Liked.’ The users can refer to these images or posts wherever they want. You can use this opportunity to spark conversation with your genuine Instagram followers and customers. You can tag users or use the ‘@’ sign to reply to someone who has liked or commented on your post.
The more responsive and transparent a brand is, the more trust it builds among the target audience. The more trust a customer has with your brand, the more likely he/she is to purchase from you over competitors. Moreover, it may generate leads and transform your prospects into real Instagram followers or customers.
Build Your Authentic Audience Organically
Another beauty of this giant platform is that it has all the advertising capabilities of Facebook. In addition to this, it has one thing that Facebook doesn’t have-organic functionality.
In order to build a large number of fans or followers for your business page, you require paying them with Facebook ads. However, on Instagram, you can get real insta followers organically. This type of organic growth allows a natural relationship between your brand and its followers.
However, many of the businesses buy Instagram followers from online service providers to kick-start their marketing strategy. If you’re going to buy followers, then you need to make sure you get them from a reputable provider. Read this guide for more info: 83 Best Sites to Buy Instagram Followers (Real & Active) in 2020
Instagram Is An Exceptional Visual Platform
The thing that separates Instagram from other social media platforms is that it is photo-centric. Unlike other sites, Instagram solely consists of videos and images that can be accompanied with or without text.
With visual content, the audience is more likely to remember your brand words. This brings the followers one step closer to purchasing your products and services. So, it is an excellent way to fuel your marketing strategies.
You Can Keep A Track On Your ROI
Instagram analytics to track metrics is one of the most important benefits for blooming businesses. Since Instagram employs the same ads manager platform like Facebook, both have similar tracking capabilities. From clicks to leads and conversions, you can see the cost per result on your any marketing campaign.
Besides, you can break down these results to figure out where they came from. With this knowledge, you get an insight into where your money is going to be invested best to generate revenue.
Anchoring Your Digital Marketing Strategies
For business-to-business or B2B businesses (clients are also business owners or companies), like Software as a Service (SaaS), you can anchor your digital marketing strategies by boosting customer experience in every stage of the SaaS marketing funnel. Digital marketing strategies are online marketing efforts, including social media marketing like Instagram marketing, email marketing, paid ads, video marketing, and content marketing.
However, marketing a B2B product is totally different from marketing a business-to-customer or retail product. With careful business planning, you can brainstorm with your team to determine which of these online marketing strategies work for your SaaS business, taking into account the importance of Instagram marketing.
In B2B marketing’s sales funnel, the five stages include creating awareness, consideration, decision-making, retention, and advocacy. Increase people’s awareness about your SaaS products through search engine optimization to rank your website high in Google and other search engines, and through paid marketing and social media.
Help potential B2B clients decide by offering a free trial, so they get to experience your product without costing them anything. Retain new and loyal customers through continuous follow-up and excellent services. Offer discounts and new features to nurture business relationships.
Check out the details of some of the best digital marketing strategies used by B2B companies today:
- Email Marketing: With an email list obtained from newsletter subscriptions and personal email requests upon the point of contact, you can create effective email marketing strategies to connect, engage, and do business with your target audience.
- Social Media Marketing: While English and sociability are the top skills in social media marketing, B2B salespeople also require these two skills to thrive, remain competitive, and attain success, most especially when dealing with diversely cultured companies. And you can deliver your message through captivating Instagram photos.
- Paid Ads: These ads are usually pay-per-click or PPC, in which you only pay a commission to the advertiser once your ads are clicked. Each click and sale have a direct relationship, allowing you to realize the strengths and weaknesses of your paid ads.
To Sum Up
Though building a strong Instagram profile requires a lot of hard work, the benefits are worth your efforts in the end. If you haven’t created an Insta business account yet, delay no more! It is the high time to do your part and boost your marketing tactics, or you’ll end up missing a huge number of fans or followers.