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Instagram is one of the rapidly growing, social media platforms. Since its origin in 2010 as a photo-sharing app, it has become a fantastic tool to kick-start your business.

But, how can Instagram help to expand your brand’s presence in the industry? What makes Instagram a great marketing platform? Keep reading to know!

Instagram Has Incredibly High Engagement Rates

The biggest reason why Instagram is an excellent organic platform is that you can see a huge engagement on your posts without paying for it. According to 2019 statistics, Instagram images get 23% more engagement than Facebook. 

Further, brand engagement on Instagram is 10 times higher than Facebook, 84 times higher than Twitter, and 54 times higher than Pinterest. With such high engagement rates, you can easily count on your growing follower base. Whether they like or comment on your posts, this interaction shows their interest in the brand. With more than 1 billion daily users, it is the ultimate place to boost your business.

Nurture Your Relationship With Potential Customers And Followers

Within Instagram, if someone likes your post, it gets archived under their profile settings in ‘Posts You’ve Liked.’ The users can refer to these images or posts wherever they want. You can use this opportunity to spark conversation with your genuine Instagram followers and customers. You can tag users or use ‘@’ sign to reply to someone who has liked or commented on your post. 

The more responsive and transparent a brand is, the more trust it builds among the target audience. The more trust a customer has with your brand, the more likely he/she is to purchase from you over competitors. Moreover, it may generate leads and transforms your prospects into real Instagram followers or customers.

Build Your Authentic Audience Organically

Another beauty of this giant platform is that it has all the advertising capabilities of Facebook. In addition to this, it has one thing that Facebook doesn’t have-organic functionality. 

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In order to build a large number of fans or followers for your business page, you require paying them with Facebook ads. However, on Instagram, you can get real insta followers organically. This type of organic growth allows a natural relationship between your brand and its followers. 

However, many of the businesses buy Instagram followers from online service providers to kick-start their marketing strategy. 

Instagram Is An Exceptional Visual Platform

The thing that separates Instagram from other social media platforms is that it is photo-centric. Unlike other sites, Instagram solely consists of videos and images that can be accompanied with or without text. 

With visual content, the audience is more likely to remember your brand words. This brings the followers one step closer to purchasing your products and services. So, it is an excellent way to fuel your marketing strategies.

You Can Keep A Track On Your ROI 

Instagram analytics to track metrics is one of the most important benefits for blooming businesses. Since Instagram employs the same ads manager platform like Facebook, both have similar tracking capabilities. From clicks to leads and conversions, you can see the cost per result on your any marketing campaign. 

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Besides, you can break down these results to figure out where they came from. With this knowledge, you get an insight into where your money is going to be invested best to generate revenue. 

To Sum Up

Though building a strong Instagram profile requires a lot of hard work, the benefits are worth your efforts in the end. If you haven’t created an Insta business account yet, delay no more! It is the high time to do your part and boost your marketing tactics, or you’ll end up missing a huge number of fans or followers.

Tom Parillo

Tom Parillo

I am interested in all things technology, especially automation, robotics and tech that helps change how society will live in the future.