Any kind of business that wants to succeed will have a good website. There’s no way of skipping out on designing a proper website if you want your business to reach the widest audience possible. And a website cannot operate without a hosting.
If your website constantly suffers downtime and/or can’t handle a large amount of traffic that means you’re not utilizing your online presence to its fullest potential. So, how much does web hosting have to do with the quality of your website in general? We’ll explore all the reasons why it’s actually crucial in this article!
Website Load Times
Generally, you don’t want your website to be sluggish and poorly built. If you’re looking to build an online presence for your blog or have a digital store for your products and services; there’s nothing more important to your success than the overall user experience. And the way your website runs is something that any potential leads and visitors will view as a trait of your business.
So, if your website is neatly designed and loads fast, with minimalism and efficiency; these are positive traits that the website visitors will associate with your business. Conversely, visitors will be put off by a sluggish, lagging website. Also, they’ll be far less likely to spend any significant amount of time on your website or make a return visit at another point in the future. If you don’t want your bounce rates going up – get a good web hosting provider for your website.
That will make your visitors more pleased, and more likely to spend time on your website – and even be converted into paying customers! All of this depends on the speed and responsiveness of the website – and thus on good hosting.
While speed is important for any website – stability is also pretty crucial. If you have a poor web hosting provider, or you’re sharing the server with other high-traffic websites; you’ll be more likely to encounter a lot of downtimes. And if there’s something people don’t like to see, it’s a 404 page; if users see your website not working in any given moment, they’ll believe it doesn’t work in general. Thus, they won’t be visiting your website again any time soon.
Again – this is something that can be solved with a good hosting plan. And sure, you may think that switching to a better host will cost you a lot of money. But in reality, you can find completely free hosting that’s basically premium-quality; all you need to do is do enough research until you find the right one. For instance, we’ve found a couple of reliable suggestions on such services here, so take a look. If you spend enough time on finding the best possible hosting plan, you’ll find that your website metrics will improve immensely pretty soon.
If you find hosting with a good service provider and a secure and safe IP address; you’ll be well on your way to easily enabling HTTPS on the website you’re managing. This will make your website more secure in terms of data protection, through a protocol known as Secure Socket Layers, or SSL.
So, what does this mean in practice? Well, all of the data that goes through your website will be automatically encrypted, and hidden from the Internet in general. And that means that any malicious hackers will have a far harder time getting to any data found on your website. Remember, this is crucial for your online presence, seeing as any popular website actually contains quite a lot of sensitive information; both about yourself, and your visitors. In the era of constantly evolving Internet technologies, staying updated with the newest security protocols is important.
Having Website Backups
Regardless of how well you maintain your website, if we’re being realistic; we’d have to conclude that something will go wrong from time to time. However, this does not mean that you should strive towards 0 problems – that’s just impossible. Instead, you should take care to have a backup of the website data, in case something goes terribly wrong.
With that in mind – choose a web hosting provider that will make regular backups for you, so that this part of data security isn’t something you have to deal with on your own.
One of the biggest problems with bad web hosting is that, should anything go wrong (and at some point, it will) – you won’t have the support you need to go through this problem and solve it. Thus, you could be in danger of losing valuable stats, information, and business profits. Remember, search engine rankings aren’t kind to websites with constant downtime; plus, you can bet your conversion rates will go down. That’s why you want any problem to be solved as soon as possible and without delay.
Quality web hosting packages include around-the-clock technical support, including all of the tools, know-how, and backups you may need to get the website up and running again as soon as possible.
As you can see, proper web hosting isn’t just a matter of technical prowess; it affects every aspect of your website, from search engine rankings and conversion rates to uptime and downtime. And all of these are intertwined and tightly connected – constant downtimes will lead to fewer conversions, for example. That’s why you should take care to choose a good web hosting package right from the start! This will ensure that you’re safe from the backend side, which is always the toughest to fix once problems arise.