The microblogging website Twitter has been a hit among the global population for quite some time. Apart from being a leading platform to discuss social issues, sharing memes, and more, it is widely used by brands and blogs for promotional activities. All of these activities on Twitter run around what’s trending among the masses, and the prime mover of all this is (#) hashtags.
To sum it all up: Twitter runs on a simple mechanism. Either find a trending hashtag and talk about it or create your hashtag and make it popular.
While most of you must be aware of the know-how of Twitter and Hashtags, below are a few words for the uninitiated. You can skip to the next section directly if you know all about hashtags.
What is a Hashtag, and why use it at all?
A hashtag is a combination of the “#” sign followed by a word or a phrase (without introducing space in between). You can call it a keyword, but with a # sign.
Hashtags primarily define what a tweet is all about. For instance, if you want to post something about global warming issues, you can include the hashtag: #globalwarming in your tweet. This way, whenever someone searches for the #globalwarming hashtag on Twitter, your tweet will show up in the results.
Now suppose a huge number of people start including a particular hashtag in their tweet; now that hashtag becomes a trending hashtag.
Finally, it’s time to talk about the main agenda of this post: Trending Hashtags.
Before we get into finding Trending Hashtags, let us quickly understand why they are necessary and how to put them to use.
A trending topic could be helpful in many ways, especially when it comes to brand promotion or engagement. When you pick a trending hashtag and include it in your tweet, you become visible among all the Twitter users following that trend.
There are several ways to put a trending hashtag to use. You can either post a tweet with what you think about the topic, post a meme, or even go to the extent of creating a promotional offer/blog/or anything tailored accordingly.
Using a trending hashtag, you can even promote your brand’s hashtag and make it viral among people. It all depends on the extent you are willing to go; however, it is always critical to recognize if a trending hashtag would work for your brand or not.
How to find Popular Twitter Hashtags?
Finding twitter trends are supposedly the easiest thing to do, and it can be done on Twitter itself.
When you open Twitter on desktop, the top 5 trends appear on a panel on the right-hand side based on your location and people you follow. Click show more option and you get top 20 hashtags trending in your area. Twitter also allows you to change the settings to view top trends worldwide or a specific country. So, if you wish to target the audience of a specific area or all over the world, Twitter got you well covered.
While Twitter gets you the information that you want without much hassle, you can always make use of some really helpful tools to figure out hashtags to use in your tweets quickly.
For instance, Twitscoop lets you quickly take a look at the top 50 trending hashtags worldwide and in specific regions along with the number of tweets mentioning the hashtags.
Another popular tool that people love to use is Hashtagify. It helps you find trending and popular hashtags, carry out in-depth analysis, find relevant influencers, and carry out competitor analysis.
To sum it all up,
Twitter is an excellent tool to boost a brand, get engagement, and increase brand awareness, but figuring it all out takes effort. While it is important to find trending hashtags, it’s extremely crucial to identify which hashtag will work for you and how to put a hashtag to use according to your brand. So, go out, play on the grounds, and remember to always ENGAGE with users in one way or the other.