How to Write Instagram Caption that Will Attract Audience

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In order to attract an audience on Instagram, you have to focus on not only the photos you post but also the captions you write. People are drawn to beautiful pictures, but to hook these people, you have to make sure that your Instagram captions are captivating.

It is important to know that captions are as important as photos. A weak caption can ruin the appeal of a beautiful photo. “But writing Instagram captions is not as easy as it sounds”, says Amy, a professional cover letter writer from Read on to learn the art of writing captivating captions.

Why Instagram Captions Matter

Before we go deep into the art of crafting captions, let’s try to understand why good captions are so important. There are multiple reasons, but the main reason is this: a photo with a good caption is viewed by more people.

Thanks to Instagram’s new algorithm, posts with a lot of likes, comments and shares are rewarded by the platform. The post shows up in other people’s feeds, and it leads to more engagement. And if this engagement keeps growing, the post may eventually show up on Instagram’s Explore Page. And if that happens, well, you have made it!

You can expect it only if your caption is at least as appealing as the photo. It is the caption that will make people look at the image the way you wish them to see it. Your caption gives people a perspective and tells them why you have posted the photo in the first place.

If you have a website, you may put its links in your bio. Instagram captions do not contain clickable links, and that is part of the reason why these captions should be catchy. Instagram also very important for your brand content on social media. If people find the caption compelling, some of them will go to your bio and look for ways to learn more about you.

Tips on Writing Captivating Captions

In order to write a captivating caption, you have to consider a few things. Below we are going to show you what those things are, but this is by no means a comprehensive list of tips. Remember, writing it, like other forms of writing, is a creative art, and you must find your own style. However, the following tips will help you write better ones.

Practice Makes Perfect

While it is true that creativity is a nebulous task, you don’t need to be a gifted writer to write a captivating Instagram photo. Like other skills, writing can be improved a lot. The key is to work hard. If you are really interested in developing this skill, write a lot.

Repetition is one of the best ways to learn. You are not wasting your time when you are doing the same thing again and again. Write so many Instagram captions that you forget how many of them are really good!

Repeat it so many times that you actually end up learning what you really need to learn. Don’t feel guilty when you write a bad caption. All great things take time.

What is Your Message?

What message are you going to convey in your title? One of the most important things about an Instagram title is that it must contain a message. Instagram users see many pictures every day, but they do not always pay attention to all those pictures. In order to draw attention, your picture must have a message.

If you are a bit creative, you can influence the perspective of your audience by just writing an attractive caption. Your caption will give meaning to the picture. People will pay attention to your picture only if you write a crisp and clear caption that conveys a message.

Keep Your Captions Short

Photo by Ksenia Makagonova on Unsplash

Short captions draw attention more easily than long ones, and there is a good reason for that. People who are constantly on social media have a relatively short attention span, and that is why they do not like long captions, actually our writing is really affected by social media nowadays. You need some level of time and effort to understand long Instagram captions.

If you do some research, you will find that there are many purposes of Instagram captions. That said, it is also important to understand that people do not spend time on Instagram reading stuff. Assume that your target audience has a short attention span. Keep your Instagram caption short and make it as captivating as possible.

Put Important Information First

The entire process is all about letting people know what you want them to know. If you need to cover more than one thing, make sure that the most important information is at the beginning of the sentence. This is an effective way to attract your audience.

But to do that, you must conduct some mental experiments. Try to look at them in the eye of someone you want to read the caption and you will figure out how to your information in the description.

Focus on Trending Events

A lot of amazing events are happening all around you, and it is a good idea to keep track of some of these events. The main advantage of focusing on a trending event is that your audience already knows about those events. What you need to do is to utilize the trend.

If your caption tells something your audience can relate to, there is a great chance that they will pay attention to it. Do not forget to do your research, because your caption will reflect your knowledge of the trending event.

Photo by Stephen Dawson on Unsplash


Yes, it is a form of advertisement, but it must be done in a very subtle and strategic way. Make sure that the title adds value to the post. If you can sell value, your audience will take you seriously, and come back to you again and again. We hope you will be able to write better captions for your Instagram posts.

We are influencers and brand affiliates.  This post contains affiliate links, most which go to Amazon and are Geo-Affiliate links to nearest Amazon store.