You may not have heard of SendinBlue which is an email list provider similar to Aweber, MailChimp, ConstantContact or many of the other bigger names you have heard of. The reason why I use and love SendinBlue is simple, it is the least expensive platform for my mailing list. I have to keep costs down for the site and I bounced between many others, I used SimplyCast before SendinBlue and they were good but SendinBlue had better prices than them even and actually had a bit better of a mailing list editor and analytics too.
Readers who know this site know that I run 99% of my giveaways thorough Gleam.io which is my favorite platform, Gleam has so many entry methods and flexibile entry options it really allows me to tailor giveaways to any brand’s requests. Do they want readers to watch a YouTube video, visit a product on Amazon and add it to wish list, Subscribe to a Twitch channel? Gleam can do all of that and more! Gleam also supports SendinBlue for their other platforms and apps not just Competition but Captures and any app in Gleam where you can integrate a Mailing List, SendinBlue is now an option.
I have done several different articles and reviews about Gleam and SendinBlue previously and I will list those resource at the end of the article if you want to read them, but for this I am just going to show the specific feature of adding the SendinBlue option.
So in Gleam when creating giveaway entry options, all you need to click on is “Subscribe to a Newsletter”
Fill in the details, then click Add Email Integration
Select your mailing list provider and as you can see from this snapshot Gleam supports all of the major email list providers, and Sendinblue being added was a huge bonus for me. So you can use this same tip for any of them including Emma, GetResponse, InfusionSoft and more!
After you select SendinBlue (I don’t know if it is the same exact steps with other providers but I imagine they must be similar) you enter the API key which you can get from the API management in the SendinBlue control panel. Enter the API key and the mailing list name exactly as they are found in SendInBlue.
Once you save the giveaway you are done, now whenever someone sign’s up with this option, their email address is instantly within a few moments added to your mailing list. This is actually done as part of entering the giveaway and not after the giveaway ends, so this allows your mailing list to dynamically grow during the course of a giveaway. This was much more preferable than having to bulk import emails at the end of a giveaway. The reason is I may span a giveaway 30 or 60 days, and if I get thousands of emails over the course of a giveaway but I have 2-3 newsletters those emails collected wouldn’t be included in those newsletters until after the current giveaway ended. Now they can be included and part of the newsletter immediately on entering the giveaway.
Here at DragonBlogger, I do so many giveaways to try and reward fans, I even work with brands and do work for them (not even for my site) and ask for gadgets to giveaway as compensation just so I can reward fans. I just like giving stuff away, I know that sometimes winning a tablet, headset or game can mean so much to someone who just needs a break and a tiny thing like this goes a long way which is why I will continue to convince brands not just to give us products to review but to give one away to the fans. Even Kinivo when they offered us the M2 Bluetooth Speaker, they were going to give us a review unit only, I asked them instead to do a giveaway rather than do a review as I would have rather rewarded the lucky fan with a gift, than just do a review. Sure I could have made affiliate sales, one of my writers could have gotten the product, but I was more interested in someone winning one who needed and wanted it. I also thought it could bring better ROI for the brand by getting them more followers/engagement and interaction and could help encourage additional giveaways.
Gleam is my FAVORITE giveaway platform folks, if you aren’t using it and you run giveaways you need to start using it. It is a great platform for gamers too as it has Twitch integration, YouTube Integration and even STEAM integration, you can have people join a STEAM group or even PLAY a steam game as entry options? How great is that to work with indie game developers to help boost their Steam rep and such by facilitating these type of entry options, NO OTHER giveaway platform I have tried so far offers STEAM integration. Correct me if you know of another platform that does, but I haven’t seen one.
SendinBlue is my favorite email provider due to pricing, they are strictly for email and SMS only, they don’t offer social media integrations however, so this is a limitation that makes MailChimp, Aweber and some others have more features and functions, but if you just want email and SMS only, then SendinBlue will save you the most money and is highly recommended.
Here are some other articles on Gleam and SendinBlue you may want to read