How to Prepare for a Cookie-less Holiday This Year
Don’t worry, we’re not talking about Santa’s cookies here. Image courtesy of Pexels. A holiday season without cookies!? As crazy as that sounds, this is exactly what many marketers are starting to prepare for. Now, we’re not talking about a cookie shortage or forgetting to set out Santa’s late-night snack. We’re talking about the first holiday season that companies will no longer have the ability to leverage third-party data to drive their holiday campaigns. In … Read more