The discussion on impressions and clicks is quite a wide on as there is a double side of a coin to this. Each of them is actually dependent on the other. However, clicks are only as a result of impressions. Having many impressions but very little clicks means that the ad was viewed but only [...]
Every SEO marketer has to do keyword research to hunt for keywords that can help pages earn higher ranks. You must know how to find out keywords that help to achieve your goals of earning high ranks. This is perhaps the most challenging part of keyword research. Any keyword research tool will generate a long [...]
You must have your UX and SEO working together every day to make the experience on your site better for your customers. They have come to your site to buy your products or learn about your services, and they must be given the best experience possible. It is pretty easy for you to start making [...]
We all know the fact that recently there has been a lot of hype about SEO and how to come on top of the search engine rankings etc. Almost all the business owners and marketers are struggling hard to win the strong SEO competition and well, on the other hand it’s a fact that this [...]
If you suddenly experience a major shakeup in the marketing campaign that stays on, it could be the effect of some Google update. Google keeps on changing its algorithm almost every day. The updates keep marketers worried. Marketers are worried because each update entails some change in the rules of the game that they have [...]
One thing that has become a trend in the marketing industry nowadays is call tracking. It’s a valuable marketing tool that any business needs because it permits you to follow the source of phone calls for clients, customers, and leads. In most cases, companies can rely on the benefits brought about by call tracking. To [...]
A lot of business owners, in their urgency, can often resort to using various backlinks from untrusted sources in their posts and their business websites. They think that the quantity of the links they have is more important than the quality of these links. Well, you cannot be more misguided. While backlinks are essential to [...]
These steps will make your content more agreeable to google
Since Google search engine was launched, bloggers and company owners have been competing against each other to hit the top spot for a given search query related to their product or service. However, did you know that there is something better than the first rank on Google search result? (Well, you probably do) It's the [...]
Buzzwords are always floating by and terms like “Hyperlocal” rarely stay long enough to have a lasting impact on the marketing strategies. Marketing experts first began hearing this buzzword around 2010, and the hum has only gotten stronger over the years. We are here to examine the reason hyperlocal marketing and hyperlocal search algorithms are [...]
Here we look at SEO for your business and give an introduction into SEO marketing and how you can improve the same. Learn about SEO marketing today!
Stalking is a term that we’re used to using in negative connotation. It sounds creepy, right? Not when it comes to marketing. In the world of SEO, stalking competitors is a must. You’re not actually stalking them wherever they go. That is creepy. However, you’re observing every move they make within their SEO campaign. According [...]
If you pay attention to the marketplace’s dance, you’ll surely notice rising popularity of AI digital assistants such as Siri, Alexa, Cortana, or Google Assistant. The digital giants are in a continuous competition, each trying to deliver the best voice search experience for its users. Along with the intelligent digital assistants that can understand you [...]
YouTube is one of the biggest video sharing platforms out there, which makes it the perfect place for generating traffic from good content. However, creating high quality content is not enough anymore, because now videos need to be optimized to reach a certain viewer base. The reason why your videos may not be getting a [...]
The internet is the future of business marketing and if your company is not already leveraging this marketplace, you are losing out big-time. With over 3.62 billion people already using the internet, it goes without saying that this is where your marketing focus should be. While building a website used to be a sure way [...]
Search engine algorithms used to determine the significance of a web page comprise a set of rules or formulas. They scrutinize the contents of a web page to determine whether they have data that people would have an interest in. They are usually updated, thus becoming a headache to web designers who have to comply [...]
Source: flickr.com There are many important things to consider when creating a website, and one of them is certainly search engine optimization or SEO. The intent behind it is to make people come to your site for particular phrases and terms, or keywords as they’re called, as well as to get the best possible [...]
If there is one single thing that can really boost your site traffic, it has to be blogger outreach. Having quality blogs written and posted on busy blogging sites will provide new avenues for the consumer to find what they are looking for, and there are specialized SEO providers who offer this service for [...]
While the internet has been pretty successful at breaking down geographical boundaries, which has allowed us to purchase goods from all over the world and have them delivered right to our doorstep, quite a few Google and Bing searches still involve local business. For example, you have probably looked for a good Italian restaurant in [...]
SEO is one of the most important factors to determine the success of any business on the web. If your SEO strategy isn’t working then you mustn’t be doing it right. SEO determines your position on search engines with the help of many factors including the quality of the content, the way the keywords are [...]
While a lot of businesses focus on the need to fuel their SEO, once you have managed to achieve natural and organic growth, and are appearing at the top of search results for your relevant key words, you may be at risk of attack by competitors. There are many ways in which a competitor can [...]
Most people associate YouTube to crazy viral videos of people making themselves look crazy, getting into fights or jumping off of rooftops. This is definitely one aspects of YouTube, but it is not the only one. Believe it or not, YouTube offers an excellent opportunity for business owners to advertise their company, attract new customers, [...]
