SEO

5 Common Marketing Mistakes That You Should Avoid

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No matter what industry you have, your business in marketing is crucial to every business. It has the capability of making or breaking a business. Hence, it is vital to develop a marketing plan that is efficient enough and delivers enormous results. Successful marketing requires smart planning, and the right set of choices will help you rank high. In-depth knowledge of marketing strategies is crucial to attaining success. Moreover, it is also essential to know … Read more

How to Choose The Right Digital Company For Your Product?

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There are many online options such as social media, PPC, email, content, SEO available for you to promote your product in the market. But, if you are getting confused to choose the right one, then digital marketing company helps you in this. To choose the right digital marketing company is not an easy task. There are thousands of digital marketing agencies available today in the market to confuse you. Every day new marketing tactics are … Read more

What to Check if WordPress Posts Are No Longer Indexed by Google

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So few things can tank your blog traffic more quickly than when your sitemap file gets messed up or you make a mistake with your robots.txt file and search engine crawl bots from crawling your site pages and posts properly.  I recently had this problem with my WordPress blog and only found out about it when I was using an seo position checker to see where I was ranking for some keywords on a blog … Read more

Even Twitch Broadcasters Benefit from Digital Marketing

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Being a Twitch streamer is one that can, so long as you do it properly, be one that you can reap a lot of benefits from financially. Twitch is a great way to make some extra income as long as you are taking into consideration that you have to do it right and be smart along the way. I myself am a Twitch streamer and there are certain things I must do to make sure … Read more

How to Properly Add Press Releases or Syndicate Articles on Your Blog

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Digital Marketing often feels like the last frontier – while it is definitely a growing industry and a skill that is in constant demand, it remains hard to decipher for the layman exactly what it entails. Knowledge of different digital marketing techniques is crucial, especially if you are a small business owner or freelance writer. While it may seem pretty easy to get your work out there – after all, a few clicks and your … Read more

Impressions vs Clicks Which Can Help Your Business More?

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The discussion on impressions and clicks is quite a wide on as there is a double side of a coin to this. Each of them is actually dependent on the other. However, clicks are only as a result of impressions. Having many impressions but very little clicks means that the ad was viewed but only got very little response. For an effective ad, these tow figures should relate in some way. However, the clicks can … Read more

Categories SEO

How Do You Make UX And SEO Work Together

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You must have your UX and SEO working together every day to make the experience on your site better for your customers. They have come to your site to buy your products or learn about your services, and they must be given the best experience possible. It is pretty easy for you to start making changes if you have read this article and taken all its advice to heart. 1. The UX Must Be Modern … Read more

Categories SEO

How Usability, Experience and Content Affect Search Engine Rankings

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We all know the fact that recently there has been a lot of hype about SEO and how to come on top of the search engine rankings etc. Almost all the business owners and marketers are struggling hard to win the strong SEO competition and well, on the other hand it’s a fact that this is something very tricky and not everyone can master the art of doing some high level SEO. In fact this … Read more

Categories SEO

Know about the implications of the five major Google updates and how you could stay compliant

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If you suddenly experience a major shakeup in the marketing campaign that stays on, it could be the effect of some Google update. Google keeps on changing its algorithm almost every day. The updates keep marketers worried. Marketers are worried because each update entails some change in the rules of the game that they have to understand and make changes in their campaign for ensuring compliance.  Understanding the updates is not always easy because it … Read more

Categories SEO

How Your SEO Efforts Can Benefit From Call Tracking

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One thing that has become a trend in the marketing industry nowadays is call tracking. It’s a valuable marketing tool that any business needs because it permits you to follow the source of phone calls for clients, customers, and leads. In most cases, companies can rely on the benefits brought about by call tracking. To help prove how beneficial call tracking is for your SEO strategy, here’s what you need to learn from the get-go. … Read more

Categories SEO

Bad Backlinks Can Be Detrimental to Your Business Website, and You Must Block Them

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A lot of business owners, in their urgency, can often resort to using various backlinks from untrusted sources in their posts and their business websites. They think that the quantity of the links they have is more important than the quality of these links. Well, you cannot be more misguided. While backlinks are essential to get more traffic to your website, it is essential that these links are from good sites because if you promote … Read more

Categories SEO

Google Featured Snippet: Steps to Reach Position Zero in Search Results

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Since Google search engine was launched, bloggers and company owners have been competing against each other to hit the top spot for a given search query related to their product or service. However, did you know that there is something better than the first rank on Google search result? (Well, you probably do) It’s the rank Zero. And no, these are not paid ads. There is a way to have your content appear above a … Read more

Categories SEO

How are Hyperlocal Keywords Changing The Topography of SERPS As We Know It?

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Buzzwords are always floating by and terms like “Hyperlocal” rarely stay long enough to have a lasting impact on the marketing strategies. Marketing experts first began hearing this buzzword around 2010, and the hum has only gotten stronger over the years. We are here to examine the reason hyperlocal marketing and hyperlocal search algorithms are solid as a rock almost eight years from their advent. Is it new or has it been there all along? … Read more

Categories SEO

5 Sneaky Ways to Spy on Competitor SEO

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Stalking is a term that we’re used to using in negative connotation. It sounds creepy, right? Not when it comes to marketing. In the world of SEO, stalking competitors is a must. You’re not actually stalking them wherever they go. That is creepy. However, you’re observing every move they make within their SEO campaign. According to Margaret Simons, a SEO expert from UKBestEssays, that’s a necessity. “When you’re watching what your competitors are doing, you … Read more

Categories SEO

Understanding Natural Language: How to Optimize Your Site for Voice Search

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If you pay attention to the marketplace’s dance, you’ll surely notice rising popularity of AI digital assistants such as Siri, Alexa, Cortana, or Google Assistant. The digital giants are in a continuous competition, each trying to deliver the best voice search experience for its users. Along with the intelligent digital assistants that can understand you and perform your requests listening to simple voice commands, you’ll also find brand new, innovating physical tools such as Amazon … Read more

Categories SEO

Smart Local SEO Guide: How to Improve Your Search Rankings

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While the internet has been pretty successful at breaking down geographical boundaries, which has allowed us to purchase goods from all over the world and have them delivered right to our doorstep, quite a few Google and Bing searches still involve local business. For example, you have probably looked for a good Italian restaurant in your town at some point, or a hardware store. This means that you need to pay attention to your local … Read more

Categories SEO

How YouTube Can Help Expand Your Business Easily

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Most people associate YouTube to crazy viral videos of people making themselves look crazy, getting into fights or jumping off of rooftops. This is definitely one aspects of YouTube, but it is not the only one. Believe it or not, YouTube offers an excellent opportunity for business owners to advertise their company, attract new customers, and push their sales up higher and higher. Within this guide, you will learn precisely how the video sharing website … Read more

Categories SEO

Top WordPress Plugins for Your Website

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Ready to take your WordPress site to the next level?  Wordpress plugins are essential tools for maximizing your website’s value to users. They can give you remarkable information about how your website is doing in terms of SEO, formatting and so much more. In fact, one of the key elements that makes WordPress such an amazing and malleable platform is the plugin model as it offers an opportunity for innovation in user experience. WordPress plugins … Read more