Forget everything about Instagram altogether and let's begin fresh. These are the things you need to understand to create an Instagram feed that is aesthetically pleasing. I mean a coherent look by being visually pleasing. Overall, when your feed looks nice, individuals are more likely to like your pictures, follow you, and return for more. [...]
Big data and automation continue to drive the personalization of digital marketing for increased conversion rates. A recent Forrester Consulting study found that 80% of marketing decision-makers said improving their company’s customer experience was among their top priorities in the year ahead, and 81% cited increasing customer loyalty as equally important. In this new age [...]
Content is like the audience magnet of your website. It has the power to attract a consumer towards your site, keep him/her engaged, and even influence the person to opt for your services. However, there is an abundance of marketers who are already using for their businesses. Every trick that you can think is already [...]
Do you remember the days when advertising was all about billboards, radio jingles and short TV ads between programmes? No? Me neither, but once they were all that existed. Advertising was once about using all of the mediums that were available at the time, and one of the best ways was to strategically place billboards [...]
Blogging started out as a hobby for many people, but it’s fast become a lucrative business idea. Companies use blogs to promote and sell products and services, but it’s also possible to turn a blog into a business and to utilize the ever-growing popularity of the Internet to generate an income. If you enjoy writing, [...]
Source: Pixabay Creating quality content is the goal of serious minded content creators. Some manage to create great content every now and then. Others have become adept at it, creating solid content every time, all the time. Apart from practice there are several tools like text, photo and video editing software that help expert content [...]
Photo credit: Pixabay.com Videos are becoming more useful in marketing campaigns. They are also responsible for the massive traffic many online businesses get from the internet daily. And the reason for this is simple: our brains process information from visual contents faster than texts. Visitors also spend less time and energy watching videos. We live [...]
The discussion on impressions and clicks is quite a wide on as there is a double side of a coin to this. Each of them is actually dependent on the other. However, clicks are only as a result of impressions. Having many impressions but very little clicks means that the ad was viewed but only [...]
For most startups, the process for establishing your digital presence seems relatively intuitive. After all, how hard can it be to set up some social media accounts and a Medium page? However, while those tools are great (and necessary), they only scratch the surface of establishing a digital presence and learning how to expand. Although [...]
Social media marketing and email marketing have a lot of things in common. Both methods allow you to reach your clients directly and establish a relationship, and both are rather cost-effective advertising methods. However, they are both very different as well and one method might work better than the other depending on your objectives. In [...]
Some blogs are decidedly more successful when it comes to getting email addresses or other leads. If your blog isn’t one of these lead generating powerhouses, in spite of high quality content, it can certainly be frustrating. You may be wondering what other bloggers are doing that you are not. The answer is actually quite [...]
For every business, whether it is small or big, marketing may be the lifeblood of it. And without a solid marketing strategy, any company may sink. As we are aware, internet marketing is changing ways every now and then, by making it more and more complex even for the pros. When it comes to the [...]
Instagram’s success has wowed even the honchos who were skeptical about Facebook’s decision to buy the app in 2012. Today, the platform boasts over 500 million monthly active users (MAUs) and over 80 million photos are shared daily. It is not only individuals who are sharing photos on Instagram. Marketers have taken notice and most [...]
Setting up an online store is now more popular than ever. You can work from home, putting in as many hours as you like while you run the business. Thanks to social media, it is relatively easy to market your products to people living halfway around the world. So are there any differences between marketing [...]
While making money off social media or ramping up your ROI from social media isn’t exactly as direct as the title suggests, there’s a lot that happens on social media and businesses have a direct, vested interest in what social media can do for them. Social media isn’t exactly a bustling marketplace. It’s not like [...]
